Current Program Highlights

ASA/WISHH’s new association leadership training for executives of the Women in Poultry Value Chain (WIPVaC) supports the growth of Ghana’s domestic poultry production. WISHH used USDA’s Agricultural Trade Promotion Program funds to offer association know how to 38 leading poultry

ASA/WISHH continued its partnerships with academia to promote U.S. soy’s role in global leadership with its attendance at the Association of 1890s Research Directors (ARD) Biannual Symposium in Atlanta, Georgia. At the University of Maryland-Eastern Shore’s (UMES) invitation, WISHH used

ASA/WISHH’s Asian and Latin American regions face challenges where consumers and companies might be unaware of the science that supports soy protein for healthy diets. Finding reliable and accurate information can be challenging to counter these many myths.  The Soy Nutrition

WISHH is giving sub-Saharan African fish farmers the tools to catch opportunities and overcome challenges. “Because of WISHH’s training and trade trips, I’ve gotten the confidence to start fish farming again,” says Ghanaian John Domozoro. “The technical assistance really did

Find out how ASA’s WISHH program grows new soy protein markets for global food security through exports. WISHH is hosting a United Soybean Board-supported panel discussion to offer Commodity Classic attendees the opportunity to hear from WISHH Program Committee Chair

2022 brings even more positive exposure for one of ASA/WISHH’s strategic partners that participated in WISHH’s USB-funded project for entrepreneurs to expand the role of soy in foods or feeds. Prosoya Kenya stars on the Kenyan Television Network (KTN). Hailing

Latin American food companies continue to count on ASA/WISHH for innovation in new product development as well as introductions to U.S. soy suppliers. Of the companies WISHH provided soy functionality expertise to in the last 3 months: 40% have requested

ASA/WISHH’s Commercialization of Aquaculture for Sustainable Trade (CAST) – Cambodia’s work with fish producer and wholesaler Chin Long has resulted in his fish sales increasing from 1 ton per day to an average of 1.2 tons per day. The business

WISHH’s attendance at the Soybean Leadership Academy last week affirmed key pillars of WISHH’s new strategic plan. The Soybean Leadership Academy, hosted by ASA, provides a training program for soy industry leaders as well as networking opportunities. One track focused

ASA/WISHH strategic partner Evans Danso and technical expert Karen Veverica assess Ghana’s growing aquaculture industry in a new CNN feature. WISHH is at the forefront of aquaculture development in sub-Saharan Africa and provides technical support to entrepreneurs such as Danso.

Freshwater fish are the mainstay of the Cambodian diet, but as catch yields dwindle, ASA/WISHH’s Commercialization of Aquaculture for Sustainable Trade-Cambodia (CAST) team is stepping in to help fill the production gap with high-quality affordable farm-raised fish. In 2021, the

ASA/WISHH Program Committee Members, USB Chairman Ralph Lott and global food security experts are participating in WISHH’s “U.S. Soybean Growers Take Action for Global Food Security” dialogue in Rhode Island on Dec. 15-16. USDA Foreign Agricultural Service Associate Administrator Brooke

Chart photo caption:  Soy tops the Food Industry Meat Alternatives List in Latin America. Source: Innova Market Insights WISHH hosted a virtual trade team of key and potential Latin American customers to raise awareness of U.S. soy protein’s applications in

Join WISHH on December 6 at 10:00 p.m. CST as WISHH launches its program in Kazakhstan. The Central Asian country is one of WISHH’s newest markets and offers growth potential for U.S. soy in the livestock feed sector. WISHH Asia

On November 30, WISHH Latin America will present a two-hour, virtual trade team event entitled, Meat Analogs and Extenders – Trends and Production with U.S. Soy. The event, funded by USDA Foreign Agricultural Service Market Access Program and the Michigan Soybean

ASA/WISHH has co-authored a peer-reviewed journal article with experts at WorldFish and Michigan State University. Frontiers in Sustainable Food Systems has published the study, which is the first comprehensive survey of Cambodia’s aquaculture value chain. This paper analyzes the status

ASA/WISHH leveraged its relationship with supply chain partners in sub-Saharan Africa to provide real-world insights on the challenges and opportunities facing agricultural processors who are vital to the production of highly nutritious foods that are also affordable and delicious. WISHH,