Current Program Highlights

WISHH Strategic Partner Featured on Kenyan TV Network

2022 brings even more positive exposure for one of ASA/WISHH’s strategic partners that participated in WISHH’s USB-funded project for entrepreneurs to expand the role of soy in foods or feeds. Prosoya Kenya stars on the Kenyan Television Network (KTN). Hailing

WISHH Cultivates Latin American Food Company Innovation with Soy

Latin American food companies continue to count on ASA/WISHH for innovation in new product development as well as introductions to U.S. soy suppliers. Of the companies WISHH provided soy functionality expertise to in the last 3 months: 40% have requested

ASA/WISHH Partner Nets 30% Profit Increase with CAST Support

ASA/WISHH’s Commercialization of Aquaculture for Sustainable Trade (CAST) – Cambodia’s work with fish producer and wholesaler Chin Long has resulted in his fish sales increasing from 1 ton per day to an average of 1.2 tons per day. The business

Collaboration is Currency for WISHH and its Strategic Partners

WISHH’s attendance at the Soybean Leadership Academy last week affirmed key pillars of WISHH’s new strategic plan. The Soybean Leadership Academy, hosted by ASA, provides a training program for soy industry leaders as well as networking opportunities. One track focused

WISHH Strategic Partners Star in New CNN Africa Feature

ASA/WISHH strategic partner Evans Danso and technical expert Karen Veverica assess Ghana’s growing aquaculture industry in a new CNN feature. WISHH is at the forefront of aquaculture development in sub-Saharan Africa and provides technical support to entrepreneurs such as Danso.

WISHH Releases New ‘Baking with Soy Flour’ Video

ASA/WISHH’s new Baking with Soy Flour educational video shares how bakers can capture the protein power of defatted soy flour in their foods. The new video is a timely resource for bakers in Africa, Asia and Latin America where WISHH

WISHH Hosts Latin American Virtual Trade Team on Soy-Based Foods

Chart photo caption:  Soy tops the Food Industry Meat Alternatives List in Latin America. Source: Innova Market Insights WISHH hosted a virtual trade team of key and potential Latin American customers to raise awareness of U.S. soy protein’s applications in

WISHH Hosts Webinar to Kick Off Kazakhstan Program

Join WISHH on December 6 at 10:00 p.m. CST as WISHH launches its program in Kazakhstan. The Central Asian country is one of WISHH’s newest markets and offers growth potential for U.S. soy in the livestock feed sector. WISHH Asia

WISHH Supports USAID Survey of Sub-Saharan Ag Processing

ASA/WISHH leveraged its relationship with supply chain partners in sub-Saharan Africa to provide real-world insights on the challenges and opportunities facing agricultural processors who are vital to the production of highly nutritious foods that are also affordable and delicious. WISHH,

WISHH-Led Training Strengthens Aquaculture in Africa

ASA/WISHH continues to boost the growth of African aquaculture development this October through its latest trainings for regional entrepreneurs. With the support of USDA Agricultural Trade Promotion (ATP) funds, WISHH is convening 15 entrepreneurs from seven countries across the continent

New Global Food Security Index Underscores the Importance of Protein

Economist Impact released the 10th annual Global Food Security Index (GFSI), which shows that populations with diets that lack quality protein and micronutrients, and where access to drinking water is limited, score worse in food security. Sponsored by Corteva Agriscience, the GFSI

ASA/WISHH Celebrates Ghanaian Egg Secretariat Success

As we prepare for World Egg Day on October 8, ASA/WISHH commends Ghana’s egg and nutrition leaders who are sustaining the momentum for egg nutrition. Ghanaian dietitian Naana Adjei helped create Ghana’s National Egg Campaign Secretariat along with poultry industry

Media Contact

Karen Coble Edwards

703-281-7600

karen@kcegroup.com