Current Program Highlights

ASA’s World Initiative for Soy in Human Health Program continued a busy summer of trade team travel in June as strategic partners and entrepreneurs from Asia and sub-Saharan African visited with U.S. soybean growers, attended training programs, and exchanged information

U.S. soybean leaders are in Cambodia this week witnessing the progress that ASA/WISHH and strategic partners have made to grow the Cambodian aquaculture industry and its use of soy in aquaculture feeds that contribute to a safe and sustainable supply

In recognition of World Food Safety Day on June 7, the American Soybean Association’s World Initiative for Soy in Human Health shares three examples of its exciting work with strategic partners in Asia and sub-Saharan Africa: (1) management training for

ASA/WISHH’s latest semi-annual report on the Commercialization of Aquaculture for Sustainable Trade (CAST)-Cambodia project details the continued success of WISHH’s work in Cambodia. The report to USDA, which funds the Food for Progress Project, covers Oct. 1, 2021-March 31, 2022.

ASA/WISHH sponsored industry leaders from Myanmar (sometimes called Burma) to attend Specialty Soya and Grains Alliance (SSGA) educational courses in May. More than 30 soymilk and tofu company representatives, importers, food science faculty from Yangon University and USDA Foreign Agricultural

ASA/WISHH’s trade team is in Nebraska this week where seven soyfood company leaders from Sri Lanka and one from Ghana are participating in the first Nebraska Soybean Board (NSB)-hosted WISHH trade team.  NSB Chairman Doug Saathoff gave them a tour

ASA/WISHH’s latest association development activity trained seven leaders of the Ghana Aquaculture Association (GAA) to support expanding aquaculture production in sub-Saharan Africa. Using USDA Agricultural Trade Promotion Program (ATP) funds, WISHH offered customized training on strategic planning, communications and public

The U.S. Agency for International Development’s (USAID) Earth Day message highlights the continued progress of ASA/WISHH strategic partners who participated in WISHH’s USDA-funded AMPLIFIES Food for Progress poultry project in Ghana.  USAID shares how EvansJoes Farm owners Josephine and Evans

ASA/WISHH’s new association leadership training for executives of the Women in Poultry Value Chain (WIPVaC) supports the growth of Ghana’s domestic poultry production. WISHH used USDA’s Agricultural Trade Promotion Program funds to offer association know how to 38 leading poultry

ASA/WISHH continued its partnerships with academia to promote U.S. soy’s role in global leadership with its attendance at the Association of 1890s Research Directors (ARD) Biannual Symposium in Atlanta, Georgia. At the University of Maryland-Eastern Shore’s (UMES) invitation, WISHH used

ASA/WISHH’s Asian and Latin American regions face challenges where consumers and companies might be unaware of the science that supports soy protein for healthy diets. Finding reliable and accurate information can be challenging to counter these many myths.  The Soy Nutrition

WISHH is giving sub-Saharan African fish farmers the tools to catch opportunities and overcome challenges. “Because of WISHH’s training and trade trips, I’ve gotten the confidence to start fish farming again,” says Ghanaian John Domozoro. “The technical assistance really did

Find out how ASA’s WISHH program grows new soy protein markets for global food security through exports. WISHH is hosting a United Soybean Board-supported panel discussion to offer Commodity Classic attendees the opportunity to hear from WISHH Program Committee Chair

2022 brings even more positive exposure for one of ASA/WISHH’s strategic partners that participated in WISHH’s USB-funded project for entrepreneurs to expand the role of soy in foods or feeds. Prosoya Kenya stars on the Kenyan Television Network (KTN). Hailing

Latin American food companies continue to count on ASA/WISHH for innovation in new product development as well as introductions to U.S. soy suppliers. Of the companies WISHH provided soy functionality expertise to in the last 3 months: 40% have requested

ASA/WISHH’s Commercialization of Aquaculture for Sustainable Trade (CAST) – Cambodia’s work with fish producer and wholesaler Chin Long has resulted in his fish sales increasing from 1 ton per day to an average of 1.2 tons per day. The business