Current Program Highlights
WISHH Assists Strategic Partners in Adapting to COVID-19
WISHH is working to help soy supply chain and other strategic partners adapt to obstacles presented by COVID-19 to ensure food and feed operations remain resilient. Many of WISHH’s strategic partners are recognized as essential operations by their governments in
WISHH Market Assessment Identifies Opportunity for Trade with Togo
WISHH’s ongoing efforts to identify new export markets have found solid potential for Togo to serve as a hub for regional soy export markets in West Africa. Using USDA Agricultural Trade Promotion Program funding, WISHH completed a market study that
Cates, Suver, Born & Hill Video Shares How WISHH Goes After Trade in a Strategic Manner
In a new video, U.S. soybean growers highlight how WISHH works in a strategic manner to grow trade for U.S. soy protein in developing and emerging markets. Read more…
WISHH Salutes Strategic Partner for Aquaculture on International Women’s Day
In honor of International Women’s Day on March 8 and March as National Nutrition Month, WISHH and the Commercialization of Aquaculture for Sustainable Trade (CAST) – Cambodia Project released a video to salute CAST strategic partner Keo Yada, who is
WISHH’s New Logo Focuses on the Future of Global Opportunity for U.S. Soy Protein
WISHH’s new logo, released in conjunction with its 20th anniversary, shines attention on how WISHH builds on its far-sighted foundation to reach up to new U.S. soy protein opportunities that have no ceiling. Read more…
WISHH Trade Team to Cambodia and Myanmar Yields Sales Leads
WISHH continues to collaborate with U.S. soy exporters as well as the current and potential customers in Myanmar and Cambodia. Read more…
WISHH-Led Aquaculture Feed Development Builds Demand for U.S. Soy Protein
When visionary U.S. soybean growers founded WISHH 20 years ago, they anticipated the global trend of protein playing an essential role in human nutrition. Read more…
African Poultry, Egg Farmers Gain Knowledge on U.S. Soy Advantage
WISHH supports growth of the local poultry and feed industries by connecting attendees with the necessary technical, financial and buying resources to grow their businesses. Read more…
WISHH Trade Team Connects U.S. Soy Protein for Foods & Feeds
In Myanmar, WISHH is growing demand for U.S. soy in the human food market. Read more…
ASA’s WISHH Emerging Markets Trade Team Delivers U.S. Soy Protein Four-Point Message
U.S. soybean growers delivered four key soy protein messages to current and potential customers in Cambodia and Myanmar where protein demand is rapidly growing for aquaculture and livestock feeds as well as human foods. Read more…
Visiting Fellows from Africa, Southeast Asia Visit ASA-WISHH in Collaboration with Mizzou
ASA/WISHH recently hosted a group of visiting professionals from Africa and Southeast Asia currently residing at the University of Missouri (UM). Read more…
WISHH Promotes Protein Consumption at the Global Child Nutrition Forum
WISHH, along with 350 school nutrition professionals, government officials and implementing NGOs gathered in Siem Reap, Cambodia to discuss nutrition, school meal design, public-private partnerships and program sustainability. Read more…
‘What’s Next with WISHH’ Video Features USDA Under Secretary, Senate Ag Chair, More
The video is available for state soybean organization and other presentations to share how WISHH connects trade and development across global market systems. Read more…
ASA-WISHH Uses Aps, Interactive Tech to Track Impact of AMPLIFIES Ghana Project
ASA-WISHH presented to industry leaders and USDA staff, highlighting how the AMPLIFIES Ghana project is leveraging technology to collect data and manage the program. Read more…
WISHH Hosts Training for Supply Chain Partners in Uganda
ASA/WISHH organized a Lean Management training for its African supply chain partners in Kampala, Uganda in early November. Read more…
WISHH Begins Renovations on Aquaculture Training Facility in Cambodia
WISHH and project partners have broken ground on a new training facility for the CAST aquaculture project in Cambodia. Read more…
WISHH Finds U.S. Soy Market Opportunities During USDA Trade Mission in West Africa
Since 2000, U.S. soybean farmers have committed to long-term market development in Africa through support of WISHH programming. Read more…
WISHH Trade Team Members See Quality of U.S. Soy for African Aquaculture
Aquaculture is a growing industry, and with the support of WISHH, can drive the demand for U.S. soy in the region. Read more…