Current Program Highlights

WISHH Executive Director Liz Hare presented “Lessons Learned by Processors: Resilience & Pivoting for Protein in Child Nutrition” at a Dec. 1 virtual conference that attracted attendees from sub-Saharan Africa who are engaged in the manufacturing, marketing or research of

WISHH hosted its inaugural WISHH Experts & Explorers Live on Dec. 2 to allow soybean leaders to engage in discussions as WISHH conducts its first market assessment in Kazakhstan and Uzbekistan — countries that are home to approximately 29 million

The ASA/WISHH-supported Cambodian Aquaculturist Association (CAA) is growing in stature, including capturing widespread attention from major Cambodian media outlets as well as social media. Launched on September 22, the young association has already enrolled 163 members of the aquaculture sector.

WISHH and SESACO Foods’ strategic partnership began in 2011, but of course, 2020 is a year like no other for WISHH, and soyfood and beverage companies like SESACO. Yet, the Ugandan customer of U.S. soy flour and other high-protein soy

The ASA/WISHH-supported Cambodian Aquaculturist Association (CAA) is working with hatcheries and other members with operations flooded by recent daily rain downpours; at least 10 CAA members are affected, and one member’s hatchery was completely flooded. Widespread flooding has impacted as

WISHH’s latest training in West Africa opens opportunities for a strategic partner in Ghana to use soy flour to add protein-rich nutrition to a popular cassava-based food. In Africa, an estimated 70 million people are dependent on carbohydrate-heavy cassava as

ASA/WISHH is delivering expert information on the role of soy in feeds through an October 22 webinar organized by the Aquaculture Africa Magazine. The publication recognizes aquafeeds are a major constraint to aquaculture development on the African continent and reports

WISHH’s new egg consumption survey finds record numbers of Ghanaians are benefiting from eggs. What’s more, 73% of people who had heard our Ghana National Egg Campaign messages report the information positively changed their perceptions about eggs and their nutritional

The Cambodian Aquaculturalist Association (CAA), with support from ASA/WISHH’s Commercialization of Aquaculture for Sustainability Trade (CAST) – Cambodia project, succeeded in assembling 130 members of the aquaculture industry for the association’s first annual meeting on Sept. 22 in Phnom Penh.

WISHH’s new USDA-funded market assessment for Central America and the Dominican Republic offers insight into opportunities for U.S. soy in food and feed trade. Furthermore, WISHH is building on these stage-one findings with its USB-funded Mobilizing Entrepreneurs to Expand U.S.

Cambodia and Sri Lanka offer potential for U.S. soy trade finds WISHH’s USDA-funded market assessments. Such assessments offer important stage-one insights for WISHH’s USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets initiative. Based on 20

At least 25 ag radio and television broadcasters, reaching thousands of people in more than 19 states, carried reports of how ASA and the World Initiative for Soy in Human Health (WISHH) Program are capitalizing on big trends for global

ASA/WISHH’s three-part webinar series attracted 150 entrepreneurs non-governmental and government representatives from 15 countries, ranging from Sri Lanka to Nigeria to Guatemala. Hosted virtually on August 18-20, the webinars offered an important foundation of knowledge as well as feedback for

St. Louis. Aug. 12, 2020. The COVID-19 pandemic makes 2020 a year of unprecedented challenges in global food supply chains. Even so, big trends in five new reports demonstrate the untapped potential that the American Soybean Association’s (ASA) World Initiative for

St. Louis. August 11, 2020. American Soybean Association (ASA) President Bill Gordon has confirmed the election of ASA’s World Initiative for Soy in Human Health (WISHH) officers and committee members for 2020-2021. Officers are Chairman Gerry Hayden (KY), Vice Chair Roberta

Cambodian fish farmers, government officials and university staff are all gaining new insights into soy-based feeds and more at WISHH’s field day paired with expert technical assistance at Cambodia’s first in-pond aquaculture raceway. More than 100 key Cambodian aquaculture leaders,

WISHH is leveraging insights from new USDA-supported market assessments to guide its USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets initiative in Africa. USDA-Foreign Agricultural Service funds supported WISHH conducting market assessments in three African

WISHH announces a three-part webinar series that will offer insights and ideas to entrepreneurs for feeds as well as soyfoods in emerging market and developing countries. The webinars feature three internationally recognized experts who will advise WISHH strategic partners on