WISHH connects trade and development across global market systems, improving food security.
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 26 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
As World Trade Month highlights the importance of international partnerships, the ASA’s World Initiative for Soy in Human Health program is recognizing a busy summer focused on strengthening global connections that create new opportunities for U.S. soy. In the months ahead, WISHH will welcome dozens of international trade team partners
May is World Trade Month, a time to highlight how important international markets are to U.S. soybean farmers. Nearly 60% of U.S. soy products are exported, meaning global relationships directly influence long-term profitability for farmers. The American Soybean Association’s World Initiative for Soy in Human Health program helps build those
During Soy Foods Month, the World Initiative for Soy in Human Health is highlighting the impact of U.S. soybeans grown on American farms that reach more than 60 countries worldwide through high-impact nutrition in Ready-to-Use Therapeutic and Supplementary Foods (RUTF and RUSF) made by Edesia Nutrition. Their nutritious products –