WISHH connects trade and development across global market systems, improving food security.
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 26 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
WISHH hosted food industry leaders from Guatemala, Costa Rica, and El Salvador at the IFT FIRST Conference in Chicago July 12-15. IFT First is one of the world’s leading food science and innovation events. The annual conference brings together food scientists, manufacturers, ingredient suppliers, and researchers to explore the latest
The ASA’s World Initiative for Soy in Human Health program partnered with the U.S. Soybean Export Council on a five-day aquaculture knowledge exchange in the Philippines beginning July 6th. The trip brought six participants representing the leading aquaculture farm and feed manufacturers from Ghana, Nigeria and Kenya. These industry leaders
The ASA’s World Initiative for Soy in Human Health program welcomed poultry business leaders from Ghana to the International Institute of Tropical Agriculture in Ibadan, Nigeria, last week for a cross-regional exchange designed to strengthen businesses and expand future demand for U.S. Soy. Through USSEC’s Soy Excellence Center training at