WISHH connects trade and development across global market systems, improving food security.
WISHH brought five leading agribusinesses from Kenya and Senegal to the Africa Food Systems Forum in Kigali, Rwanda, connecting business leaders with potential investors as they look to expand their operations and meet growing demand for animal protein across Africa. The five businesses represented aquaculture and poultry production as well
Watch Now: In Nigeria, fish is one of the most important sources of protein but producing it efficiently requires quality feed. That’s where U.S. soy makes a difference. Through technical training and partnerships, the ASA’s World Initiative for Soy in Human Health program is helping producers improve fish nutrition, expand
The ASA’s World Initiative for Soy in Human Health hosted a trade team to Cambodia this week led by WISHH Committee Chair Morey Hill, WISHH Committee Member Doug Darling, and ASA Director Josh Gackle. The trade team showcased how the groundwork laid through years of programming through WISHH’s USDA-funded CAST
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 26 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
