U.S. Soy's
Catalyst in
Emerging Markets

Emerging
Markets

WISHH connects trade and development across global market systems, improving food security.

Latest WISHH News

Suzanne Shirbroun’s Remarks at Healthier Animals, Healthier People: Advancing Global Food Security Through Innovation, Partnership, & Next-Generation Leadership

I am one of 77 U.S. soybean farmer directors who volunteers time to lead the United Soybean Board. USB manages the national soy checkoff, which invests soybean farmer funds into research, promotion, and education to maximize profitability for all U.S. soybean farmers. There are about one-half million of us soybean

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Success Stories

WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.

Founded 26 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.

ASA Logo
Logo of World Initiative for Soy in Human Health
Logo of World Initiative for Soy in Human Health