WISHH connects trade and development across global market systems, improving food security.
Watch Now: In Nigeria, fish is one of the most important sources of protein but producing it efficiently requires quality feed. That’s where U.S. soy makes a difference. Through technical training and partnerships, the ASA’s World Initiative for Soy in Human Health program is helping producers improve fish nutrition, expand
The ASA’s World Initiative for Soy in Human Health hosted a trade team to Cambodia this week led by WISHH Committee Chair Morey Hill, WISHH Committee Member Doug Darling, and ASA Director Josh Gackle. The trade team showcased how the groundwork laid through years of programming through WISHH’s USDA-funded CAST
A longstanding partner of the ASA’s World Initiative for Soy in Human Health program, Castillo Hermanos Alimentos, is expanding its use of U.S. soy into another innovative food product for consumers in Guatemala and across greater Central America. The leading food manufacturing and distribution company recently launched INCAPARINA EXPRESS, an
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 26 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
