Current Program Highlights
African Poultry, Egg Farmers Gain Knowledge on U.S. Soy Advantage
WISHH supports growth of the local poultry and feed industries by connecting attendees with the necessary technical, financial and buying resources to grow their businesses. Read more…
WISHH Trade Team Connects U.S. Soy Protein for Foods & Feeds
In Myanmar, WISHH is growing demand for U.S. soy in the human food market. Read more…
ASA’s WISHH Emerging Markets Trade Team Delivers U.S. Soy Protein Four-Point Message
U.S. soybean growers delivered four key soy protein messages to current and potential customers in Cambodia and Myanmar where protein demand is rapidly growing for aquaculture and livestock feeds as well as human foods. Read more…
Visiting Fellows from Africa, Southeast Asia Visit ASA-WISHH in Collaboration with Mizzou
ASA/WISHH recently hosted a group of visiting professionals from Africa and Southeast Asia currently residing at the University of Missouri (UM). Read more…
WISHH Promotes Protein Consumption at the Global Child Nutrition Forum
WISHH, along with 350 school nutrition professionals, government officials and implementing NGOs gathered in Siem Reap, Cambodia to discuss nutrition, school meal design, public-private partnerships and program sustainability. Read more…
‘What’s Next with WISHH’ Video Features USDA Under Secretary, Senate Ag Chair, More
The video is available for state soybean organization and other presentations to share how WISHH connects trade and development across global market systems. Read more…
ASA-WISHH Uses Aps, Interactive Tech to Track Impact of AMPLIFIES Ghana Project
ASA-WISHH presented to industry leaders and USDA staff, highlighting how the AMPLIFIES Ghana project is leveraging technology to collect data and manage the program. Read more…
WISHH Hosts Training for Supply Chain Partners in Uganda
ASA/WISHH organized a Lean Management training for its African supply chain partners in Kampala, Uganda in early November. Read more…
WISHH Begins Renovations on Aquaculture Training Facility in Cambodia
WISHH and project partners have broken ground on a new training facility for the CAST aquaculture project in Cambodia. Read more…
WISHH Finds U.S. Soy Market Opportunities During USDA Trade Mission in West Africa
Since 2000, U.S. soybean farmers have committed to long-term market development in Africa through support of WISHH programming. Read more…
WISHH Trade Team Members See Quality of U.S. Soy for African Aquaculture
Aquaculture is a growing industry, and with the support of WISHH, can drive the demand for U.S. soy in the region. Read more…
Cambodian Feed Millers Learn to Manage Purchases as U.S. Soy Exports Increase
As Cambodian feed millers increase purchases of U.S. soybean meal, they’re looking for smarter ways to buy. Read More…
Protein Plays an Essential Role in Global Nutrition
By 2050, the world population will reach an estimated 9 billion people, creating demand for protein that is much higher than it is today. Read more…
WISHH Builds Progress for Eggs and Poultry in Ghana
ASA/WISHH is recognizing progress in Ghana’s egg and poultry value chain during World Egg Day on Oct. 11. Read more…
ASA/WISHH’s CAST-Cambodia Project Begins Process of Training Farmers, Businesses
WISHH Director of Monitoring and Evaluation James Bernhardt visited Cambodia in September, assessing the completion of the baseline study WISHH will use to measure progress. Read more…
Agriculture Trade Promotion Activities Build Demand for U.S. Soy in Africa
Agriculture Trade Promotion (ATP) activities are well under way at ASA’s WISHH program. This year WISHH has conducted market research in East and West Africa and implemented a series of technical servicing activities for aquaculture in West Africa, thanks to
WISHH Continues to Grow U.S. Soybean Market in Southeast Asia
WISHH has been active in Myanmar’s human food sector since 2014 and started its Cambodian program in 2016, focusing on both human foods and animal feed. Read more…
Market Systems Experts: WISHH Tracks Data for AMPLIFIES Program
WISHH’s Cephas Agbesi Tsikudo presented with USDA at the American Evaluation Association’s conference in Minneapolis recently on gathering data in Ghana. Read More.
Ghanaians Gain Knowledge on Poultry Production, U.S. Soy Protein Utilization
ASA/WISHH has implemented various soy utilization promotion activities in Ghana, including the five-year USDA funded AMPLIFIES poultry value chain project. Read more…