Current Program Highlights

ASA/WISHH Joins NASDA Panel to Discuss On-the-Ground Knowledge of Trade and Global Food Security
WISHH & USB Share Work on Global Food Security Through Trade and Development
ASA/WISHH Joins AgTech NEXT to Highlight U.S. Soy’s Role in A Resilient Food Future

Business Leaders from Three Continents Gain Soy Protein Insights

ASA’s World Initiative for Soy in Human Health Program’s busy summer of trade teams is in full swing. This August, food and feed leaders from three different continents visited soy production leaders in Minnesota, North Dakota, and South Dakota. Business

ASA/WISHH Updates Foreign Agricultural Service on Activities

ASA’s WISHH Program Committee farmer leaders and WISHH staff today briefed USDA’s Foreign Agricultural Service in Washington, D.C. on WISHH’s results and how the strong relationship with USDA connects trade and development for U.S. soybean growers. FAS Administrator Daniel Whitley

Solar and Cold Storage Technology and Training Boost Food Safety

In recognition of World Food Safety Day on June 7, the American Soybean Association’s World Initiative for Soy in Human Health shares three examples of its exciting work with strategic partners in Asia and sub-Saharan Africa: (1) management training for

ASA/WISHH’s New Report Details Cambodian Aquaculture Project Successes

ASA/WISHH’s latest semi-annual report on the Commercialization of Aquaculture for Sustainable Trade (CAST)-Cambodia project details the continued success of WISHH’s work in Cambodia. The report to USDA, which funds the Food for Progress Project, covers Oct. 1, 2021-March 31, 2022.

ASA/WISHH Sponsors Myanmar Soy Importers’ Educational Courses

ASA/WISHH sponsored industry leaders from Myanmar (sometimes called Burma) to attend Specialty Soya and Grains Alliance (SSGA) educational courses in May. More than 30 soymilk and tofu company representatives, importers, food science faculty from Yangon University and USDA Foreign Agricultural

ASA/WISHH Trains Aquaculture Association Executives in sub-Saharan Africa

ASA/WISHH’s latest association development activity trained seven leaders of the Ghana Aquaculture Association (GAA) to support expanding aquaculture production in sub-Saharan Africa. Using USDA Agricultural Trade Promotion Program (ATP) funds, WISHH offered customized training on strategic planning, communications and public

WISHH Partners with ARD, Promotes Research into Global Food Security

ASA/WISHH continued its partnerships with academia to promote U.S. soy’s role in global leadership with its attendance at the Association of 1890s Research Directors (ARD) Biannual Symposium in Atlanta, Georgia. At the University of Maryland-Eastern Shore’s (UMES) invitation, WISHH used

ASA/WISHH Partners with SNI Global on Fact Sheet Translations

ASA/WISHH’s Asian and Latin American regions face challenges where consumers and companies might be unaware of the science that supports soy protein for healthy diets. Finding reliable and accurate information can be challenging to counter these many myths.  The Soy Nutrition

WISHH Trade Team Highlights WISHH’s Impact in African Aquaculture

WISHH is giving sub-Saharan African fish farmers the tools to catch opportunities and overcome challenges. “Because of WISHH’s training and trade trips, I’ve gotten the confidence to start fish farming again,” says Ghanaian John Domozoro. “The technical assistance really did

WISHH Strategic Partner Featured on Kenyan TV Network

2022 brings even more positive exposure for one of ASA/WISHH’s strategic partners that participated in WISHH’s USB-funded project for entrepreneurs to expand the role of soy in foods or feeds. Prosoya Kenya stars on the Kenyan Television Network (KTN). Hailing

WISHH Cultivates Latin American Food Company Innovation with Soy

Latin American food companies continue to count on ASA/WISHH for innovation in new product development as well as introductions to U.S. soy suppliers. Of the companies WISHH provided soy functionality expertise to in the last 3 months: 40% have requested

ASA/WISHH Partner Nets 30% Profit Increase with CAST Support

ASA/WISHH’s Commercialization of Aquaculture for Sustainable Trade (CAST) – Cambodia’s work with fish producer and wholesaler Chin Long has resulted in his fish sales increasing from 1 ton per day to an average of 1.2 tons per day. The business

Collaboration is Currency for WISHH and its Strategic Partners

WISHH’s attendance at the Soybean Leadership Academy last week affirmed key pillars of WISHH’s new strategic plan. The Soybean Leadership Academy, hosted by ASA, provides a training program for soy industry leaders as well as networking opportunities. One track focused

WISHH Strategic Partners Star in New CNN Africa Feature

ASA/WISHH strategic partner Evans Danso and technical expert Karen Veverica assess Ghana’s growing aquaculture industry in a new CNN feature. WISHH is at the forefront of aquaculture development in sub-Saharan Africa and provides technical support to entrepreneurs such as Danso.

WISHH Releases New ‘Baking with Soy Flour’ Video

ASA/WISHH’s new Baking with Soy Flour educational video shares how bakers can capture the protein power of defatted soy flour in their foods. The new video is a timely resource for bakers in Africa, Asia and Latin America where WISHH

WISHH Hosts Latin American Virtual Trade Team on Soy-Based Foods

Chart photo caption:  Soy tops the Food Industry Meat Alternatives List in Latin America. Source: Innova Market Insights WISHH hosted a virtual trade team of key and potential Latin American customers to raise awareness of U.S. soy protein’s applications in

WISHH Hosts Webinar to Kick Off Kazakhstan Program

Join WISHH on December 6 at 10:00 p.m. CST as WISHH launches its program in Kazakhstan. The Central Asian country is one of WISHH’s newest markets and offers growth potential for U.S. soy in the livestock feed sector. WISHH Asia

WISHH Supports USAID Survey of Sub-Saharan Ag Processing

ASA/WISHH leveraged its relationship with supply chain partners in sub-Saharan Africa to provide real-world insights on the challenges and opportunities facing agricultural processors who are vital to the production of highly nutritious foods that are also affordable and delicious. WISHH,

WISHH-Led Training Strengthens Aquaculture in Africa

ASA/WISHH continues to boost the growth of African aquaculture development this October through its latest trainings for regional entrepreneurs. With the support of USDA Agricultural Trade Promotion (ATP) funds, WISHH is convening 15 entrepreneurs from seven countries across the continent

New Global Food Security Index Underscores the Importance of Protein

Economist Impact released the 10th annual Global Food Security Index (GFSI), which shows that populations with diets that lack quality protein and micronutrients, and where access to drinking water is limited, score worse in food security. Sponsored by Corteva Agriscience, the GFSI

ASA/WISHH Celebrates Ghanaian Egg Secretariat Success

As we prepare for World Egg Day on October 8, ASA/WISHH commends Ghana’s egg and nutrition leaders who are sustaining the momentum for egg nutrition. Ghanaian dietitian Naana Adjei helped create Ghana’s National Egg Campaign Secretariat along with poultry industry

ASA/WISHH’s Early Partnership Pays Off for Pandemic Food Security

Opinion Editorial by former WISHH Chairman David Iverson, a South Dakota soybean grower and United Soybean Board Secretary and Sustainability Target Area Coordinator My 6’4” height fascinated the giggling Guatemalan children, but they quickly overcame their shyness after introductions by

WISHH Cultivates Contacts at GTE for West African Feed Supplier

ASA/WISHH’s Africa team participated in the U.S. Soy Global Trade Exchange & Specialty Grains Conference (GTE) in St. Louis on August 24-26. The GTE was an excellent opportunity for WISHH’s Senegal-based partner, NMA Sanders, to meet with suppliers of U.S.

ASA/WISHH Virtual Coffee Further Connects USDA FAS to WISHH Committee

ASA/WISHH hosted USDA Foreign Agricultural Service staff to a virtual coffee that reinforced the already strong working relationship between WISHH and FAS. WISHH Program Committee members joined the July 16 discussions along with 14 FAS employees, including newly appointed Administrator

African Aquaculture Entrepreneurs Net Another Award

Photo Caption: Evans Danso, recently awarded Best Fish Farmer in Ghana by the Ghanaian Ministry of Food and Agriculture, proudly displays fresh tilapia on his farm in Ghana. Congratulations to WISHH strategic partner Flosell Farms, founded by Evans and Florence

ASA/WISHH CAST-Cambodia Project Partners with Syngenta Foundation

ASA/WISHH’s Commercialization of Aquaculture for Sustainable Trade (CAST)-Cambodia project partners have signed a memorandum of understanding to launch an aquaculture insurance feasibility study and pilot project. The Syngenta Foundation for Sustainable Agriculture, World Vision Cambodia, and Forte Insurance Company held

ASA/WISHH & Iowa Trade Expert Mark Fischer Mentor Asian Entrepreneur

ASA/WISHH has tapped more than 21 years of international market development expertise by having Mark Fischer contribute to WISHH’s work with Asian soyfood entrepreneurs through WISHH’s USB-funded initiative. Fisher retired from the Iowa Economic Development Authority after leading more than

3 Reasons from Africa to Celebrate Soyfoods Month

WISHH is observing April Soyfoods Month by celebrating a West African strategic partner’s latest successes. Yedent Agro Group’s accomplishments are notable in any year. Achieving such resilient results in the midst of a pandemic is exceptional. From health-conscious consumers to

New USDA Reports Affirm WISHH’s Strategies in Central America

WISHH’s work is on the right track for U.S. soy in Central America. Two new USDA reports feature Guatemala and El Salvador as important countries for U.S. agriculture even as the countries face the challenges of COVID-19. WISHH’s ongoing strategies

Cambodian Aquaculturist Association Leads Again!

The ASA/WISHH-supported Cambodian Aquaculturist Association’s (CAA) membership continues to grow in numbers as well as leadership for the industry. CAA’s ranks now include 318 fish farmers, sellers, wholesalers, feed millers and distributors, as well as other industry representatives in Cambodia’s

WISHH Releases New 5-Year Strategic Plan

The ASA/WISHH Program Committee has completed development of its new 5-year strategic plan. WISHH and ASA will launch implementation of their complementary strategic plans on October 1, 2021. WISHH Committee members and state soybean organizations joined WISHH’s March 24 virtual

2020 Global Food Security Index Highlights Significance of WISHH Strategies

A new Corteva-sponsored global food security report reinforces the importance of WISHH’s work to connect trade and development. On February 23, the Economist Intelligence Unit released its ninth annual Global Food Security Index, which measures the underlying drivers of food security in 113 countries,

Hybrid Meats Containing Soy have Broad Appeal

Hybrid meats, including those that contain soy, may appeal to both flexitarians and meat eaters. A recent New York Times article highlighted the high prevalence of vegetarianism in Brazil, a country known for its meat consumption. According to a recent survey,

New U.S. Dietary Guidelines Recommend Inclusion of Soyfoods

The recently released 2020-2025 Dietary Guidelines for Americans set forth recommendations to “make every bite count.” Consumption of soyfoods is recommended throughout the new guidelines. The 2020-2025 Dietary Guidelines encourage healthy eating, which focuses on meeting nutritional needs throughout all stages of life, with a dietary

ASA/WISHH CAST-Cambodia Partners Sign MOU for Aquaculture Financing

ASA/WISHH’s Commercialization of Aquaculture for Sustainable Trade-(CAST) Cambodia project subcontractor, World Vision, is supporting more financing for Cambodian aquaculture through a new memorandum of understanding (MOU) with AMK Microfinance. ASA/WISHH representatives joined World Vision Operation Director Vireak Leng and AMK

WISHH Leads Nigerian Aquaculture Trials

WISHH’s water exchange trials in Ibadan, Nigeria are laying the foundation for future feed demand in West African aquaculture enterprises. Local industry supported the trials with donated feed, suitable land to serve as the trial site, and advanced juvenile catfish.

Cambodia’s Ag Minister Congratulates U.S. Soy Customer Feed Mill

His Excellency Veng Sakhon, Cambodia’s Minister of Agriculture, Forestry and Fisheries, witnessed manufacturing of U.S. soy-based feeds on January 5 during a tour of an ASA/WISHH strategic partner’s feed mill in Cambodia. The Minister applauded AgriMaster’s accomplishments as Cambodia’s first

CAST Launches First Financial Services Partnership Designed for Cambodian Aquaculture

ASA/WISHH’s Commercialization of Aquaculture for Sustainable Trade-Cambodia (CAST) project announced a groundbreaking financial services partnership with Chamroeun Microfinance. CAST partner World Vision leads the initiative that will establish the first financial services program specifically designed for Cambodian aquaculture, creating new

WISHH Releases Resilience Report on 2020 Results

WISHH and its strategic partners faced unprecedented challenges to connect trade and development across global market systems in 2020. Despite COVID-19, travel bans, and Cambodia’s floods, WISHH worked to build market systems that can meet the rising demand for protein

New Cambodian Aquaculturist Association Catches National Media Coverage

The ASA/WISHH-supported Cambodian Aquaculturist Association (CAA) is growing in stature, including capturing widespread attention from major Cambodian media outlets as well as social media. Launched on September 22, the young association has already enrolled 163 members of the aquaculture sector.

Cambodian Aquaculturist Association Offers Flood Relief Support

The ASA/WISHH-supported Cambodian Aquaculturist Association (CAA) is working with hatcheries and other members with operations flooded by recent daily rain downpours; at least 10 CAA members are affected, and one member’s hatchery was completely flooded. Widespread flooding has impacted as

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