Current Program Highlights
ASA/WISHH Sponsors Myanmar Soy Importers’ Educational Courses
ASA/WISHH sponsored industry leaders from Myanmar (sometimes called Burma) to attend Specialty Soya and Grains Alliance (SSGA) educational courses in May. More than 30 soymilk and tofu company representatives, importers, food science faculty from Yangon University and USDA Foreign Agricultural
Nebraska Soybean Board Hosts its First ASA/WISHH International Trade Team
ASA/WISHH’s trade team is in Nebraska this week where seven soyfood company leaders from Sri Lanka and one from Ghana are participating in the first Nebraska Soybean Board (NSB)-hosted WISHH trade team. NSB Chairman Doug Saathoff gave them a tour
ASA/WISHH Trains Aquaculture Association Executives in sub-Saharan Africa
ASA/WISHH’s latest association development activity trained seven leaders of the Ghana Aquaculture Association (GAA) to support expanding aquaculture production in sub-Saharan Africa. Using USDA Agricultural Trade Promotion Program (ATP) funds, WISHH offered customized training on strategic planning, communications and public
WISHH Strategic Partner’s Poultry Progress Stars in US Agency for International Development Earth Day Message
The U.S. Agency for International Development’s (USAID) Earth Day message highlights the continued progress of ASA/WISHH strategic partners who participated in WISHH’s USDA-funded AMPLIFIES Food for Progress poultry project in Ghana. USAID shares how EvansJoes Farm owners Josephine and Evans
WISHH Strengthens Ghana’s Poultry Association with Leadership Training for Women
ASA/WISHH’s new association leadership training for executives of the Women in Poultry Value Chain (WIPVaC) supports the growth of Ghana’s domestic poultry production. WISHH used USDA’s Agricultural Trade Promotion Program funds to offer association know how to 38 leading poultry
WISHH Partners with ARD, Promotes Research into Global Food Security
ASA/WISHH continued its partnerships with academia to promote U.S. soy’s role in global leadership with its attendance at the Association of 1890s Research Directors (ARD) Biannual Symposium in Atlanta, Georgia. At the University of Maryland-Eastern Shore’s (UMES) invitation, WISHH used
ASA/WISHH Partners with SNI Global on Fact Sheet Translations
ASA/WISHH’s Asian and Latin American regions face challenges where consumers and companies might be unaware of the science that supports soy protein for healthy diets. Finding reliable and accurate information can be challenging to counter these many myths. The Soy Nutrition
WISHH Trade Team Highlights WISHH’s Impact in African Aquaculture
WISHH is giving sub-Saharan African fish farmers the tools to catch opportunities and overcome challenges. “Because of WISHH’s training and trade trips, I’ve gotten the confidence to start fish farming again,” says Ghanaian John Domozoro. “The technical assistance really did
U.S. Ambassador Sees How CAST-Cambodia Women Entrepreneurs Adopt New Technologies
U.S. Ambassador to Cambodia W. Patrick Murphy met with five women aquaculture entrepreneurs who showed him how they are adopting improved aquaculture practices through ASA/WISHH’s USDA Food for Progress-funded Commercialization of Aquaculture for Sustainable Trade (CAST) project. As part of
American Soybean Association (ASA) announced Gena Perry as executive director of ASA’s World Initiative for Soy in Human Health program
The American Soybean Association (ASA) announced Gena Perry as executive director of ASA’s World Initiative for Soy in Human Health program. Perry, who served as project director global strategy, is promoted Feb. 28 to WISHH’s top staff role. “We are
Join WISHH Commodity Classic Panel on U.S. Soy’s Export Opportunities in Global Food Security
Find out how ASA’s WISHH program grows new soy protein markets for global food security through exports. WISHH is hosting a United Soybean Board-supported panel discussion to offer Commodity Classic attendees the opportunity to hear from WISHH Program Committee Chair
WISHH Strategic Partner Featured on Kenyan TV Network
2022 brings even more positive exposure for one of ASA/WISHH’s strategic partners that participated in WISHH’s USB-funded project for entrepreneurs to expand the role of soy in foods or feeds. Prosoya Kenya stars on the Kenyan Television Network (KTN). Hailing
WISHH Cultivates Latin American Food Company Innovation with Soy
Latin American food companies continue to count on ASA/WISHH for innovation in new product development as well as introductions to U.S. soy suppliers. Of the companies WISHH provided soy functionality expertise to in the last 3 months: 40% have requested
ASA/WISHH Partner Nets 30% Profit Increase with CAST Support
ASA/WISHH’s Commercialization of Aquaculture for Sustainable Trade (CAST) – Cambodia’s work with fish producer and wholesaler Chin Long has resulted in his fish sales increasing from 1 ton per day to an average of 1.2 tons per day. The business
Collaboration is Currency for WISHH and its Strategic Partners
WISHH’s attendance at the Soybean Leadership Academy last week affirmed key pillars of WISHH’s new strategic plan. The Soybean Leadership Academy, hosted by ASA, provides a training program for soy industry leaders as well as networking opportunities. One track focused
WISHH Strategic Partners Star in New CNN Africa Feature
ASA/WISHH strategic partner Evans Danso and technical expert Karen Veverica assess Ghana’s growing aquaculture industry in a new CNN feature. WISHH is at the forefront of aquaculture development in sub-Saharan Africa and provides technical support to entrepreneurs such as Danso.
As Wild-caught Fish Supplies Dwindle, WISHH’s CAST Works to Close the Gap
Freshwater fish are the mainstay of the Cambodian diet, but as catch yields dwindle, ASA/WISHH’s Commercialization of Aquaculture for Sustainable Trade-Cambodia (CAST) team is stepping in to help fill the production gap with high-quality affordable farm-raised fish. In 2021, the
WISHH Releases New ‘Baking with Soy Flour’ Video
ASA/WISHH’s new Baking with Soy Flour educational video shares how bakers can capture the protein power of defatted soy flour in their foods. The new video is a timely resource for bakers in Africa, Asia and Latin America where WISHH
USDA, U.S. Agency for International Development and More Experts Join WISHH Global Food Security Dialogue
ASA/WISHH Program Committee Members, USB Chairman Ralph Lott and global food security experts are participating in WISHH’s “U.S. Soybean Growers Take Action for Global Food Security” dialogue in Rhode Island on Dec. 15-16. USDA Foreign Agricultural Service Associate Administrator Brooke
WISHH Hosts Latin American Virtual Trade Team on Soy-Based Foods
Chart photo caption: Soy tops the Food Industry Meat Alternatives List in Latin America. Source: Innova Market Insights WISHH hosted a virtual trade team of key and potential Latin American customers to raise awareness of U.S. soy protein’s applications in
WISHH Hosts Webinar to Kick Off Kazakhstan Program
Join WISHH on December 6 at 10:00 p.m. CST as WISHH launches its program in Kazakhstan. The Central Asian country is one of WISHH’s newest markets and offers growth potential for U.S. soy in the livestock feed sector. WISHH Asia
WISHH Connects Latin American Food Companies to U.S. Soy Protein Ingredients
On November 30, WISHH Latin America will present a two-hour, virtual trade team event entitled, Meat Analogs and Extenders – Trends and Production with U.S. Soy. The event, funded by USDA Foreign Agricultural Service Market Access Program and the Michigan Soybean
WorldFish and ASA/WISHH Publish First Comprehensive Survey on Sustainable Aquaculture in Cambodia
ASA/WISHH has co-authored a peer-reviewed journal article with experts at WorldFish and Michigan State University. Frontiers in Sustainable Food Systems has published the study, which is the first comprehensive survey of Cambodia’s aquaculture value chain. This paper analyzes the status
WISHH Supports USAID Survey of Sub-Saharan Ag Processing
ASA/WISHH leveraged its relationship with supply chain partners in sub-Saharan Africa to provide real-world insights on the challenges and opportunities facing agricultural processors who are vital to the production of highly nutritious foods that are also affordable and delicious. WISHH,
ASA/WISHH World Food Prize Event Showcases Global Value of Associations
The virtual program that attracted 45 global food and feed leaders as well as U.S. soybean growers. WISHH held the side event on Oct. 21 in cooperation with the World Food Prize that honors the legacy of Nobel Prize Winner
WISHH-Led Training Strengthens Aquaculture in Africa
ASA/WISHH continues to boost the growth of African aquaculture development this October through its latest trainings for regional entrepreneurs. With the support of USDA Agricultural Trade Promotion (ATP) funds, WISHH is convening 15 entrepreneurs from seven countries across the continent
New Global Food Security Index Underscores the Importance of Protein
Economist Impact released the 10th annual Global Food Security Index (GFSI), which shows that populations with diets that lack quality protein and micronutrients, and where access to drinking water is limited, score worse in food security. Sponsored by Corteva Agriscience, the GFSI
ASA/WISHH Celebrates Ghanaian Egg Secretariat Success
As we prepare for World Egg Day on October 8, ASA/WISHH commends Ghana’s egg and nutrition leaders who are sustaining the momentum for egg nutrition. Ghanaian dietitian Naana Adjei helped create Ghana’s National Egg Campaign Secretariat along with poultry industry
U.S. Ambassador to Cambodia Joins CAST & Cambodian Aquaculturist Association Meeting
U.S. Ambassador to Cambodia W. Patrick Murphy describes ASA/WISHH’s USDA-funded aquaculture project Cambodia as a good example of a public-private partnership, “I am really delighted to see the partnership that’s under way here between the USDA and our embassy in
ASA/WISHH’s Early Partnership Pays Off for Pandemic Food Security
Opinion Editorial by former WISHH Chairman David Iverson, a South Dakota soybean grower and United Soybean Board Secretary and Sustainability Target Area Coordinator My 6’4” height fascinated the giggling Guatemalan children, but they quickly overcame their shyness after introductions by
WISHH Cultivates Contacts at GTE for West African Feed Supplier
ASA/WISHH’s Africa team participated in the U.S. Soy Global Trade Exchange & Specialty Grains Conference (GTE) in St. Louis on August 24-26. The GTE was an excellent opportunity for WISHH’s Senegal-based partner, NMA Sanders, to meet with suppliers of U.S.
ASA/WISHH’s Aquaculture Leadership Featured in Farm Journal’s AgWeb
ASA/WISHH’s long-term results in aquaculture are recognized in a Farm Journal AgWeb opinion editorial published on July 23 by Stephanie Mercier, Ph.D., a senior policy advisor to the Farm Journal Foundation. Mercier’s blog states, “The 2021 World Food Prize Winner
ASA/WISHH Virtual Coffee Further Connects USDA FAS to WISHH Committee
ASA/WISHH hosted USDA Foreign Agricultural Service staff to a virtual coffee that reinforced the already strong working relationship between WISHH and FAS. WISHH Program Committee members joined the July 16 discussions along with 14 FAS employees, including newly appointed Administrator
African Aquaculture Entrepreneurs Net Another Award
Photo Caption: Evans Danso, recently awarded Best Fish Farmer in Ghana by the Ghanaian Ministry of Food and Agriculture, proudly displays fresh tilapia on his farm in Ghana. Congratulations to WISHH strategic partner Flosell Farms, founded by Evans and Florence
Minnesota Soybean Hosts ASA/WISHH Strategic Partner & Chair of Cambodian Aquaculturist Association
Photo caption: Chairman Raden, Minnesota Department of Agriculture Assistant Commissioner Patrice Bailey, MSGA Executive Director Joe Smentek and Minnesota Soybean Director of Market Development Kim Nill. Photo credit: Minnesota Soybean Research & Promotion Council. The Minnesota Soybean Research & Promotion
ASA/WISHH Leads Financial Training to Boost Ghanaian Poultry Business Profitability
With a growing demand for poultry meat and eggs in sub-Saharan Africa, ASA/WISHH supports entrepreneurs in West Africa who are working to expand their domestic poultry production. Together with key Ghanaian partners, WISHH organized three, three-day workshops attended by more
ASA/WISHH CAST-Cambodia Project Partners with Syngenta Foundation
ASA/WISHH’s Commercialization of Aquaculture for Sustainable Trade (CAST)-Cambodia project partners have signed a memorandum of understanding to launch an aquaculture insurance feasibility study and pilot project. The Syngenta Foundation for Sustainable Agriculture, World Vision Cambodia, and Forte Insurance Company held
ASA/WISHH Paves Way for U.S. Soy to Fill Senegal Aquaculture Needs
As the aquaculture sector grows across Africa, so does the need for aquafeed and U.S. soy is ready to fill the growth in demand for raw materials. The American Soybean Association’s WISHH program brought three leaders from one of Senegal’s
Join ASA/WISHH Experts & Explorers Live: Latin American Food Processing
U.S. soybean growers are invited to explore Latin America with WISHH on June 22 during lunch breaks at 12:30 p.m. Central. Join WISHH’s 30-minute WISHH Experts & Explorers Live for insights from the exciting and growing food and beverage industry
ASA/WISHH & Iowa Trade Expert Mark Fischer Mentor Asian Entrepreneur
ASA/WISHH has tapped more than 21 years of international market development expertise by having Mark Fischer contribute to WISHH’s work with Asian soyfood entrepreneurs through WISHH’s USB-funded initiative. Fisher retired from the Iowa Economic Development Authority after leading more than
WISHH to Feature Kansas State Expert in Virtual Feed Safety Training
ASA/WISHH will offer virtual trainings for Asian and African feed mill manufacturers as well as their staffs and customers to gain expertise for improved feed safety and manufacturing on June 15. WISHH’s 60-minute “Animal Feed Safety in Developing and Emerging
USDA Borlaug Fellow Publishes Promising Study on Soy-Gari Blend’s Nutritional Value
Scientific African Journal has published peer-reviewed research led by a 2014 U.S. Department of Agriculture (USDA) Borlaug Fellow and her colleagues who investigated the commercial possibility of using soy flour in a West African staple food, gari. It is a
World Food Prize Winner & Nutrition Discussions Align with WISHH’s Aquaculture Leadership
ASA/WISHH congratulates Shakuntala Haraksingh Thilsted, Ph.D., as the World Food Prize 2021 recipient. The Iowa-based World Food Prize held a virtual announcement on May 11 where they celebrated Thilsted’s pioneering global leadership in aquaculture development for human nutrition. Thilsted is
WISHH and USSEC Speak to State Dept-supported Leadership Participants
WISHH Executive Director Liz Hare and USSEC representatives, Paul Burke, Roz Leeck and Ryan Olson, spoke to a virtual gathering of the U.S. Agricultural Trade and Food Safety International Visitor Leadership Program on May 7. With U.S. State Department support,
WISHH Feed Mill Work is Key for West African Poultry and Aquaculture Growth
Poultry and aquaculture feeds are a top priority for WISHH’s 2021 focus in West Africa. In aquaculture, WISHH is leading a feasibility study of a new fish feed mill to supply several of the French-speaking countries in West Africa. Using
3 Reasons from Africa to Celebrate Soyfoods Month
WISHH is observing April Soyfoods Month by celebrating a West African strategic partner’s latest successes. Yedent Agro Group’s accomplishments are notable in any year. Achieving such resilient results in the midst of a pandemic is exceptional. From health-conscious consumers to
New USDA Reports Affirm WISHH’s Strategies in Central America
WISHH’s work is on the right track for U.S. soy in Central America. Two new USDA reports feature Guatemala and El Salvador as important countries for U.S. agriculture even as the countries face the challenges of COVID-19. WISHH’s ongoing strategies
Cambodian Aquaculturist Association Leads Again!
The ASA/WISHH-supported Cambodian Aquaculturist Association’s (CAA) membership continues to grow in numbers as well as leadership for the industry. CAA’s ranks now include 318 fish farmers, sellers, wholesalers, feed millers and distributors, as well as other industry representatives in Cambodia’s
ASA/WISHH Partners with Purdue University to Train Entrepreneurs on Business Planning
ASA/WISHH is partnering with Purdue University to deliver virtual training on business planning and strategies to mentor food and feed entrepreneurs in Africa, Asia and Latin America. Through WISHH’s United Soybean Board-funded Mobilizing Entrepreneurs Initiative, Purdue Agricultural Economics Department faculty
WISHH Releases New 5-Year Strategic Plan
The ASA/WISHH Program Committee has completed development of its new 5-year strategic plan. WISHH and ASA will launch implementation of their complementary strategic plans on October 1, 2021. WISHH Committee members and state soybean organizations joined WISHH’s March 24 virtual
USDA Report Recognizes ASA/WISHH Results in ‘East Africa’s Economic Powerhouse’
USDA’s new Global Agricultural Information Network Report recognizes ASA/WISHH’s results in Kenya, which it describes as East Africa’s economic powerhouse. The USDA analysis finds Kenya home to a fast-growing population and middle class, as well as an expanding food service
WISHH Partnership Offers 38 Ways for African Aquaculture Industry to Learn About Soy Feeds
WISHH is partnering with Aquaculture Africa Magazine (AAM) to deliver a series of free webinars and trainings for Africa’s aquaculture industry in March and April. The partnership includes 17 webinars, 17 feature sessions highlighting news and trends in Africa’s academic
2020 Global Food Security Index Highlights Significance of WISHH Strategies
A new Corteva-sponsored global food security report reinforces the importance of WISHH’s work to connect trade and development. On February 23, the Economist Intelligence Unit released its ninth annual Global Food Security Index, which measures the underlying drivers of food security in 113 countries,
Hybrid Meats Containing Soy have Broad Appeal
Hybrid meats, including those that contain soy, may appeal to both flexitarians and meat eaters. A recent New York Times article highlighted the high prevalence of vegetarianism in Brazil, a country known for its meat consumption. According to a recent survey,
New U.S. Dietary Guidelines Recommend Inclusion of Soyfoods
The recently released 2020-2025 Dietary Guidelines for Americans set forth recommendations to “make every bite count.” Consumption of soyfoods is recommended throughout the new guidelines. The 2020-2025 Dietary Guidelines encourage healthy eating, which focuses on meeting nutritional needs throughout all stages of life, with a dietary
ASA/WISHH CAST-Cambodia Partners Sign MOU for Aquaculture Financing
ASA/WISHH’s Commercialization of Aquaculture for Sustainable Trade-(CAST) Cambodia project subcontractor, World Vision, is supporting more financing for Cambodian aquaculture through a new memorandum of understanding (MOU) with AMK Microfinance. ASA/WISHH representatives joined World Vision Operation Director Vireak Leng and AMK
ASA/WISHH and Northern Crops Institute Go Virtual to Capitalize on Soy Protein Trends
St. Louis, MO. Feb. 10, 2021. With the support of state soybean organizations, the American Soybean Association’s World Initiative for Soy in Human Health (WISHH) Program and the Northern Crops Institute (NCI) have risen to the challenges of COVID-19 travel
WISHH Leads Nigerian Aquaculture Trials
WISHH’s water exchange trials in Ibadan, Nigeria are laying the foundation for future feed demand in West African aquaculture enterprises. Local industry supported the trials with donated feed, suitable land to serve as the trial site, and advanced juvenile catfish.
ASA/WISHH and Kansas State University Partner on Cambodian Fish Feed & Finance Field Day
ASA/WISHH, Kansas State University (KSU) and other partners convened a unique field day that resulted in Cambodian fish farmers and other aquaculture industry representatives going home with new ideas for fish feed and feeding practices as well as financing options.
Global Feed Survey Reflects Value of WISHH’s Work in Long-term Markets
The new Alltech Global Feed Survey finds feed production grew 1% globally in 2020 despite COVID-19 impacts. Aquaculture feed realized the strongest of any primary protein species with a 3% increase over 2019, according to the Alltech data. Yet, the survey also reflects the
ASA/WISHH’s Virtual Technical Assistance Reaches Asian Soyfoods Entrepreneurs
ASA/WISHH kicked off 2021 with four days of virtual technical assistance consultations for Asian soyfoods entrepreneurs who reported the training helped them gain valuable information on extrusion and more to expand their businesses. WISHH executed the virtual trainings as part
WISHH’s Ugandan Supply Chain Partner Expands Market Reach into Kenya
SESACO Ltd., WISHH’s Uganda-based supply chain partner and longtime importer of U.S. defatted soy flour, is making major moves to expand its market reach to include cities in neighboring Kenya. The U.S. soy customer recently sent a team of five
Cambodia’s Ag Minister Congratulates U.S. Soy Customer Feed Mill
His Excellency Veng Sakhon, Cambodia’s Minister of Agriculture, Forestry and Fisheries, witnessed manufacturing of U.S. soy-based feeds on January 5 during a tour of an ASA/WISHH strategic partner’s feed mill in Cambodia. The Minister applauded AgriMaster’s accomplishments as Cambodia’s first
CAST Launches First Financial Services Partnership Designed for Cambodian Aquaculture
ASA/WISHH’s Commercialization of Aquaculture for Sustainable Trade-Cambodia (CAST) project announced a groundbreaking financial services partnership with Chamroeun Microfinance. CAST partner World Vision leads the initiative that will establish the first financial services program specifically designed for Cambodian aquaculture, creating new
WISHH Releases Resilience Report on 2020 Results
WISHH and its strategic partners faced unprecedented challenges to connect trade and development across global market systems in 2020. Despite COVID-19, travel bans, and Cambodia’s floods, WISHH worked to build market systems that can meet the rising demand for protein
WISHH’s Insights from Two Decades in Africa Featured in Food Processing Conference
WISHH Executive Director Liz Hare presented “Lessons Learned by Processors: Resilience & Pivoting for Protein in Child Nutrition” at a Dec. 1 virtual conference that attracted attendees from sub-Saharan Africa who are engaged in the manufacturing, marketing or research of
WISHH Experts & Explorers Live Looks at 2 New Central Asian Markets
WISHH hosted its inaugural WISHH Experts & Explorers Live on Dec. 2 to allow soybean leaders to engage in discussions as WISHH conducts its first market assessment in Kazakhstan and Uzbekistan — countries that are home to approximately 29 million
New Cambodian Aquaculturist Association Catches National Media Coverage
The ASA/WISHH-supported Cambodian Aquaculturist Association (CAA) is growing in stature, including capturing widespread attention from major Cambodian media outlets as well as social media. Launched on September 22, the young association has already enrolled 163 members of the aquaculture sector.
WISHH Trainings Help Strategic Partner Adapt in a COVID-19 World
WISHH and SESACO Foods’ strategic partnership began in 2011, but of course, 2020 is a year like no other for WISHH, and soyfood and beverage companies like SESACO. Yet, the Ugandan customer of U.S. soy flour and other high-protein soy
Cambodian Aquaculturist Association Offers Flood Relief Support
The ASA/WISHH-supported Cambodian Aquaculturist Association (CAA) is working with hatcheries and other members with operations flooded by recent daily rain downpours; at least 10 CAA members are affected, and one member’s hatchery was completely flooded. Widespread flooding has impacted as
WISHH Training Expands Soy Flour Uses with Strategic Partner in World Food Day Video
WISHH’s latest training in West Africa opens opportunities for a strategic partner in Ghana to use soy flour to add protein-rich nutrition to a popular cassava-based food. In Africa, an estimated 70 million people are dependent on carbohydrate-heavy cassava as
Mini-Documentary: Inspiring Food & Feed Entrepreneur Shares Insights
To inspire and inform entrepreneurs in developing countries, ASA/WISHH commemorates World Food Day by sharing insights from a WISHH strategic partner who is a leader in real-world resilience during COVID-19. WISHH’s new mini documentary features Samuel Kwame Ntim-Adu, the CEO
WISHH Will Put Soy on Center Stage in Aquafeeds in Africa Webinar
ASA/WISHH is delivering expert information on the role of soy in feeds through an October 22 webinar organized by the Aquaculture Africa Magazine. The publication recognizes aquafeeds are a major constraint to aquaculture development on the African continent and reports
Ghana’s Cracking Good News for World Egg Day
WISHH’s new egg consumption survey finds record numbers of Ghanaians are benefiting from eggs. What’s more, 73% of people who had heard our Ghana National Egg Campaign messages report the information positively changed their perceptions about eggs and their nutritional
ASA/WISHH-Supported Cambodian Aquaculturalist Association Convenes First Annual Meeting & Training Event
The Cambodian Aquaculturalist Association (CAA), with support from ASA/WISHH’s Commercialization of Aquaculture for Sustainability Trade (CAST) – Cambodia project, succeeded in assembling 130 members of the aquaculture industry for the association’s first annual meeting on Sept. 22 in Phnom Penh.
WISHH Market Assessment Finds Opportunities in Central America and Dominican Republic
WISHH’s new USDA-funded market assessment for Central America and the Dominican Republic offers insight into opportunities for U.S. soy in food and feed trade. Furthermore, WISHH is building on these stage-one findings with its USB-funded Mobilizing Entrepreneurs to Expand U.S.
WISHH Finds Potential for Soy Protein Demand in Sri Lanka & Cambodia
Cambodia and Sri Lanka offer potential for U.S. soy trade finds WISHH’s USDA-funded market assessments. Such assessments offer important stage-one insights for WISHH’s USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets initiative. Based on 20
#WISHHworks Campaign Wrap: Ag Radio & TV Put Spotlight on WISHH’s Trade Development Work
At least 25 ag radio and television broadcasters, reaching thousands of people in more than 19 states, carried reports of how ASA and the World Initiative for Soy in Human Health (WISHH) Program are capitalizing on big trends for global
WISHH Webinars Set Stage for Improved Feed and Food in 15 Countries
ASA/WISHH’s three-part webinar series attracted 150 entrepreneurs non-governmental and government representatives from 15 countries, ranging from Sri Lanka to Nigeria to Guatemala. Hosted virtually on August 18-20, the webinars offered an important foundation of knowledge as well as feedback for
ASA: 5 Big Reasons Why WISHH’s Work Matters Right Now
St. Louis. Aug. 12, 2020. The COVID-19 pandemic makes 2020 a year of unprecedented challenges in global food supply chains. Even so, big trends in five new reports demonstrate the untapped potential that the American Soybean Association’s (ASA) World Initiative for
ASA Confirms U.S. Soybean Growers to Lead WISHH in 2020-21
St. Louis. August 11, 2020. American Soybean Association (ASA) President Bill Gordon has confirmed the election of ASA’s World Initiative for Soy in Human Health (WISHH) officers and committee members for 2020-2021. Officers are Chairman Gerry Hayden (KY), Vice Chair Roberta
WISHH Field Day Showcases Cambodia’s First In-Pond Aquaculture Raceway
Cambodian fish farmers, government officials and university staff are all gaining new insights into soy-based feeds and more at WISHH’s field day paired with expert technical assistance at Cambodia’s first in-pond aquaculture raceway. More than 100 key Cambodian aquaculture leaders,
ASA Ebean: WISHH’s USB Initiative Builds on USDA-Funded Market Assessments in Africa
WISHH is leveraging insights from new USDA-supported market assessments to guide its USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets initiative in Africa. USDA-Foreign Agricultural Service funds supported WISHH conducting market assessments in three African
WISHH Webinars Offer Expert Insights to Boost Business Resilience
WISHH announces a three-part webinar series that will offer insights and ideas to entrepreneurs for feeds as well as soyfoods in emerging market and developing countries. The webinars feature three internationally recognized experts who will advise WISHH strategic partners on
Cambodian Aquaculturalist Association Holds First Official Board Meeting
The ASA/WISHH-supported Cambodian Aquaculturalist Association (CAA) board of directors held its first meeting on July 2 after receiving its official registration from the Royal Government of Cambodia Ministry of Interior. The launch and development of the association is key to