In The News

Lifestyle Shifts Likely to Boost Consumer Preferences for Soyfoods
The Next Grain Demand Giants
Building Progress Together on World Egg Day

WISHH Transitions Developing Customers into Lasting Trade Partners

The mission of the World Initiative for Soy in Human Health – WISHH, as it’s commonly known – is to improve agriculture trade in emerging markets. WISHH is creating long-term demand for U.S.-grown soybeans, according to Liz Hare, executive director.

ASA WISHH Updates FAS on Cambodia Aquaculture Project

A newly constructed aquafeed plant—the first in Cambodia to produce high quality fish feed, will start production in June. The plant will incorporate U.S. soy into fish feed for the ASA WISHH Commercialization of Aquaculture for Sustainable Trade (CAST) Cambodia

South African Processor Builds U.S. Soy Knowledge as Demand Grows

A South African processor continues to build on knowledge of incorporating U.S. soy in new soy-based food products. ASA/WISHH supported Bakiel Ben Shomriel’s participation this week at the Northern Crops Institute’s Soy-based Texturized Protein and Meat Analog Course in Fargo,

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