U.S. Soy's
Catalyst in
Emerging Markets
EmergingMarkets
WISHH connects trade and development across global market systems, improving food security.
Developing and Emerging Markets
Success Stories
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 25 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
Latest WISHH News
WISHH Shares Global Soy Insights at Asia Grains and Oilseed Conference
The American Soybean Association’s World Initiative for Soy in Human Health program highlighted the global impact of U.S. soy, particularly in Asia, at the Asia Grains and Oilseed Conference in Tashkent, Uzbekistan, this week. The conference included more than 200 attendees from over 20 countries, including Uzbekistan, Kazakhstan, Tajikistan, and
WISHH Creates Trade Connections for Partners at Africa Food Systems Forum
The American Soybean Association’s World Initiative for Soy in Human Health program partnered with LixCap to host pitching sessions for a group of its African partners last week at the Africa Food Systems Forum in Senegal. Trained by LixCap’s Finance & Investment teams, these businesses demonstrated their readiness to connect