WISHH connects trade and development across global market systems, improving food security.
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 25 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
This January, the ASA’s World Initiative for Soy in Human Health program is accompanying trade team members from Asia and Africa to the International Production & Processing Expo following their participation in the University of Georgia’s International Poultry Short Course in Athens, Georgia. 13 trade team partners from Senegal, Ghana,
Representatives from the ASA’s World Initiative for Soy in Human Health program visited its partners in Cambodia last week. While the visits included updates on several projects, they also focused on trainings aimed at increasing access to finance, which could lead to stronger aquaculture value chains that rely on U.S.
American Soybean Association President Scott Metzger has confirmed the appointments of new members to ASA’s World Initiative for Soy in Human Health Program Committee for the upcoming year. Adele Flynn of Wellington, Ohio joins the Committee as a new at-large member while Brent Renner of Klemme, Iowa joins as a United