WISHH connects trade and development across global market systems, improving food security.
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 25 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
Earlier this month, the ASA’s World Initiative for Soy in Human Health program brought14 key partners from Central America to a four-day technical workshop at the Monterrey Institute of Technology in Mexico. The training equipped participants from Costa Rica, El Salvador, and Guatemala with practical experience of soy applications in
NEW YORK CITY — The American Soybean Association’s World Initiative for Soy in Human Health program and the Ministry of Investments, Industry and Trade of the Republic of Uzbekistan have signed a Memorandum of Understanding to expand collaboration on developing U.S. soy value chains to advance trade between the United
The American Soybean Association’s World Initiative for Soy in Human Health program and partners had multiple constructive discussions thanks to participation in the Food and Agriculture Organization of the United Nations’ Cambodia Agriculture Forum and Exhibition 2025 (CAFE25) on Nov. 23-16 in Phnom Penh. FAO designed the event as a