WISHH Perspectives

Per capita egg consumption in Ghana has increased from 12 in 1995 to 128 in 2018. A new AMPLIFIES survey will measure household consumption of eggs, providing insight into future opportunities for U.S. soy in the Ghanaian poultry industry.

AMPLIFIES Ghana Launching 3rd Egg Consumption Survey

WISHH’s AMPLIFIES project is launching the third iteration of a survey to measure the household consumption of eggs in Ghana. AMPLIFIES is a U.S. Department of Agriculture Food for Progress-funded project. Increased protein consumption is a vital part of WISHH’s work and was an important component of the AMPLIFES project. AMPLIFIES’ National Egg Campaign, a consumer education initiative, worked alongside Ghana’s Health Service and other industry partners as well as in schools and communities to educate consumers on the benefits of eating eggs. Per capita egg consumption in Ghana increased from 12 in 1995 to 128 in 2018, a strong trend to drive demand for U.S. soy. WISHH’s strategic partnership not only helped close the protein gap in Ghana but also secured demand for egg producers and sellers. Previous surveys were administered in 2016 and 2018 in coordination with the University of Ghana. The current survey will allow WISHH to examine trends in consumption that will continue to build capacity for the Ghanaian poultry industry and drive demand for U.S. soy.

Photo caption:

Per capita egg consumption in Ghana has increased from 12 in 1995 to 128 in 2018. A new AMPLIFIES survey will measure household consumption of eggs, providing insight into future opportunities for U.S. soy in the Ghanaian poultry industry.

Previous posts:

Building Progress Together on World Egg Day

ASA/WISHH honors the hard work of Ghana’s egg and poultry value chain strategic partners every day, and especially on World Egg Day, October 11. WISHH’s AMPLIFIES (Assist in the Management of Poultry and Layer Industries with Feed Improvement and Efficiency

WISHH Transitions Developing Customers into Lasting Trade Partners

The mission of the World Initiative for Soy in Human Health – WISHH, as it’s commonly known – is to improve agriculture trade in emerging markets. WISHH is creating long-term demand for U.S.-grown soybeans, according to Liz Hare, executive director.