WISHH Perspectives

GerryWebinarvisual

#WISHHworks Campaign Wrap: Ag Radio & TV Put Spotlight on WISHH’s Trade Development Work

At least 25 ag radio and television broadcasters, reaching thousands of people in more than 19 states, carried reports of how ASA and the World Initiative for Soy in Human Health (WISHH) Program are capitalizing on big trends for global trade and food security. ASA and WISHH followed up with the broadcasters after ASA issued an August news release featuring 5 recent international reports that support WISHH’s strategy that captures new markets for U.S. soybean growers to fill protein gaps in emerging and developing markets.

RFD TV and Cromwell Ag Network featured interviews with ASA Director and WISHH Chairman Gerry Hayden. The National Association of Farm Broadcasters distributed an audio news release with Hayden, which 23 broadcasters reaching audiences across 19 states carried on their programs. 

“WISHH connects trade and development across global market systems, improving food security,” says Hayden, a Kentucky soybean grower. “Our long-term work is more important than ever for U.S. soybean growers as well as WISHH strategic partners in emerging and developing economies in Asia, Africa and Central America.”

ASA and WISHH also hosted a September 9 Zoom session to brief and coordinate with state soybean associations. WISHH Executive Director provided examples of WISHH’s work that relate to each of the reports issued by global organizations, such as the Organization for Economic Co-operation and Development (OECD).

Previous posts:

Soyfoods are Integral to Top Food Trends

Linda Funk, Flavorful Insight  • Sep 21, 2021 Twists and turns in global food and shopping trends have revealed shifts that may benefit the demand for U.S.-grown soy. Soyfoods retain their multifaceted appeal in today’s environment of quickly changing dietary

ASA-WISHH Strategic Partner Prosoya Kenya Stars in USB-funded Training

ASA-WISHH’s newest video explores how strategic partner, Prosoya Kenya, has benefitted from WISHH’s USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets Initiative. The company has a high-bar mission of bringing its nutritious and affordable foods—including livestock feeds and

Why Do Soyfoods Make Great Snacks?

By: Linda Funk, Flavorful Insight •May 18, 2021 How do changes in the global picture for snacking behaviors and related consumer preferences have the potential to increase the demand for U.S. soybeans? For today’s global consumers, flavor reigns but nutrition content,