WISHH Perspectives

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WISHH Webinars Set Stage for Improved Feed and Food in 15 Countries

ASA/WISHH’s three-part webinar series attracted 150 entrepreneurs non-governmental and government representatives from 15 countries, ranging from Sri Lanka to Nigeria to Guatemala. Hosted virtually on August 18-20, the webinars offered an important foundation of knowledge as well as feedback for WISHH’s next steps with attendees who are strategic partners for feeds as well as soyfoods in emerging market and developing countries.

The webinars featured three internationally recognized experts who advised WISHH strategic partners on resilience strategies for food safety, crisis management, and an effective four-step system to achieve safe and efficient production during COVID-19. Survey results show, on average, 86% of participants are likely or extremely likely to continue or create an improved management plan whether that be crisis, food safety or lean management.

WISHH executed the webinars through its United Soybean Board-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets initiative. The initiative supports WISHH’s work to compress the time for a new U.S. soybean market to go from emerging market entry to basic market ready. The webinars set the stage for WISHH’s additional work with the private-sector food and feed entrepreneurs who are participating in the initiative. WISHH’s follow-up activities include discussions about how the entrepreneur’s own operations compare to the best practices they learned through the webinars.

Watch the videos here:

Photo Caption: WISHH Project Director, Marypat Corbett, introduces Dr. Paola Cane for the August 19th Crisis Management webinar. As an expert on international food and feed safety, Dr. Cane shared her personal experience and insights on crisis management and why manufacturers should proactively plan to cope with crisis. 

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