WISHH Perspectives

CAMMiddleIncomeGraphic-01

WISHH Market Assessment Finds Opportunities in Central America and Dominican Republic

WISHH’s new USDA-funded market assessment for Central America and the Dominican Republic offers insight into opportunities for U.S. soy in food and feed trade. Furthermore, WISHH is building on these stage-one findings with its USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets initiative.

USDA-Foreign Agricultural Service funds supported WISHH conducting market assessments covering Costa Rica, Dominican Republic, El Salvador, Honduras, Guatemala, and Nicaragua. All six markets are expanding and reaching industrialization levels that allow economies of scale and mass production with competitive prices. Furthermore, all are covered by the Central American Free Trade Agreement-Dominican Republic (CAFTA-DR) with the United States.

Key findings include:

Food & Beverage Manufacturers

  • Soy use is growing in foods and beverages–29% of surveyed manufacturers currently produce products using soy.
  • 100% of the surveyed manufacturers are willing to work alongside WISHH and its partners to improve their internal processes for incorporating U.S. soy protein ingredients.

Retailers

  • 59% of distributors and retailers surveyed would consider partnering with a strategic partner to co – invest in marketing and advertising of soy-based products.


End Consumers

  • Central America’s middle-income households will grow by 30% over the next five years.

WISHH’s USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets works to compress the time for a new U.S. soybean market to go from emerging market entry to basic market ready. The initiative attracts and mentors entrepreneurs who can invest in developing and emerging market soy enterprises, bringing new market sectors into the U.S. soy market pipeline.

Previous posts:

Soyfoods are Integral to Top Food Trends

Linda Funk, Flavorful Insight  • Sep 21, 2021 Twists and turns in global food and shopping trends have revealed shifts that may benefit the demand for U.S.-grown soy. Soyfoods retain their multifaceted appeal in today’s environment of quickly changing dietary

ASA-WISHH Strategic Partner Prosoya Kenya Stars in USB-funded Training

ASA-WISHH’s newest video explores how strategic partner, Prosoya Kenya, has benefitted from WISHH’s USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets Initiative. The company has a high-bar mission of bringing its nutritious and affordable foods—including livestock feeds and

Why Do Soyfoods Make Great Snacks?

By: Linda Funk, Flavorful Insight •May 18, 2021 How do changes in the global picture for snacking behaviors and related consumer preferences have the potential to increase the demand for U.S. soybeans? For today’s global consumers, flavor reigns but nutrition content,