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WISHH Webinars Offer Expert Insights to Boost Business Resilience

WISHH announces a three-part webinar series that will offer insights and ideas to entrepreneurs for feeds as well as soyfoods in emerging market and developing countries. The webinars feature three internationally recognized experts who will advise WISHH strategic partners on how to adopt resilience strategies.


Haley Oliver, Ph.D

On August 18, Haley Oliver, Ph.D. and a Purdue University faculty member, will discuss the latest COVID-19 food safety best practices as well as lessons learned through her food safety work for the U.S. Agency for International Development. 








Paola Cane, Ph.D.

On August 19, Paola Cane, Ph.D., an international expert on food and feed safety, will provide information on how to navigate significant disruptions like those from COVID-19. She will describe crisis management and why manufacturers should proactively plan to cope with crisis.








Terri Lawrence

On August 20, Terri Lawrence, an international efficiency expert and business transformation advisor with more than 20 years of experience in agriculture, manufacturing and more, will share her quick and effective four-step system to achieve safe and efficient production during COVID-19.






WISHH thanks the United Soybean Board for its support of this webinar series to provide new insights to assist entrepreneurs in overcoming obstacles to supply chains in developing and emerging markets. The Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets initiative works to compress the time for a new U.S. soybean market to go from emerging market entry to basic market ready.

Each webinar will also feature a WISHH farmer leader. Gerry Hayden will describe how his Kentucky family farm has plans that help ensure high-quality U.S. soy is available for protein in feed and food. Roberta Simpson-Dolbeare will discuss how grain storage on her Illinois family farm contributes to safe supplies of soybeans for her own family as well as global customers. Jim Wilson will share how the management practices he uses on his Michigan farm support abundant and affordable supplies of U.S. soy.



Previous posts:

Building Progress Together on World Egg Day

ASA/WISHH honors the hard work of Ghana’s egg and poultry value chain strategic partners every day, and especially on World Egg Day, October 11. WISHH’s AMPLIFIES (Assist in the Management of Poultry and Layer Industries with Feed Improvement and Efficiency

WISHH Transitions Developing Customers into Lasting Trade Partners

The mission of the World Initiative for Soy in Human Health – WISHH, as it’s commonly known – is to improve agriculture trade in emerging markets. WISHH is creating long-term demand for U.S.-grown soybeans, according to Liz Hare, executive director.