WISHH Perspectives

Hero Sceen Background

WISHH Webinars Offer Expert Insights to Boost Business Resilience

WISHH announces a three-part webinar series that will offer insights and ideas to entrepreneurs for feeds as well as soyfoods in emerging market and developing countries. The webinars feature three internationally recognized experts who will advise WISHH strategic partners on how to adopt resilience strategies.


Haley Oliver, Ph.D

On August 18, Haley Oliver, Ph.D. and a Purdue University faculty member, will discuss the latest COVID-19 food safety best practices as well as lessons learned through her food safety work for the U.S. Agency for International Development. 








Paola Cane, Ph.D.

On August 19, Paola Cane, Ph.D., an international expert on food and feed safety, will provide information on how to navigate significant disruptions like those from COVID-19. She will describe crisis management and why manufacturers should proactively plan to cope with crisis.








Terri Lawrence

On August 20, Terri Lawrence, an international efficiency expert and business transformation advisor with more than 20 years of experience in agriculture, manufacturing and more, will share her quick and effective four-step system to achieve safe and efficient production during COVID-19.






WISHH thanks the United Soybean Board for its support of this webinar series to provide new insights to assist entrepreneurs in overcoming obstacles to supply chains in developing and emerging markets. The Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets initiative works to compress the time for a new U.S. soybean market to go from emerging market entry to basic market ready.

Each webinar will also feature a WISHH farmer leader. Gerry Hayden will describe how his Kentucky family farm has plans that help ensure high-quality U.S. soy is available for protein in feed and food. Roberta Simpson-Dolbeare will discuss how grain storage on her Illinois family farm contributes to safe supplies of soybeans for her own family as well as global customers. Jim Wilson will share how the management practices he uses on his Michigan farm support abundant and affordable supplies of U.S. soy.



Previous posts:

Soyfoods are Integral to Top Food Trends

Linda Funk, Flavorful Insight  • Sep 21, 2021 Twists and turns in global food and shopping trends have revealed shifts that may benefit the demand for U.S.-grown soy. Soyfoods retain their multifaceted appeal in today’s environment of quickly changing dietary

ASA-WISHH Strategic Partner Prosoya Kenya Stars in USB-funded Training

ASA-WISHH’s newest video explores how strategic partner, Prosoya Kenya, has benefitted from WISHH’s USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets Initiative. The company has a high-bar mission of bringing its nutritious and affordable foods—including livestock feeds and

Why Do Soyfoods Make Great Snacks?

By: Linda Funk, Flavorful Insight •May 18, 2021 How do changes in the global picture for snacking behaviors and related consumer preferences have the potential to increase the demand for U.S. soybeans? For today’s global consumers, flavor reigns but nutrition content,