WISHH Perspectives

WISHH Dispels Myths and Promotes U.S. Soy to Potential Consumers in Sri Lanka

The ASA’s World Initiative for Soy in Human Health program helped positioned the importance of U.S. soy to potential consumers in Sri Lanka on December 13th. WISHH’s work was featured at an event led by the Association of SAARC (South Asian Association for Regional Cooperation) Foods in Sri Lanka. The program, titled “Food Security in Economic Crisis and Impacts of Climate Change,” allowed WISHH to speak to healthcare professionals on the nutritional value of U.S. soy and how WISHH works with its strategic partners to produce high-quality, nutritious products that support global food security.

In Sri Lanka, healthcare professionals hold a pivotal role as trusted and neutral sources of information. The conference also allowed WISHH to dispel myths surrounding soy consumption, which are prevalent among some consumers. WISHH’s participation included a presentation by Michelle Braun, Ph.D., on the challenges in the protein food supply amid climate change, two topics that affect food security in developing and emerging markets. Additionally, Renuka Jayatissa, Ph.D., served as the association president and has attended several WISHH events in the past.

WISHH leveraged support from the United Soybean Board with USDA Market Access Program funding to reach out to the attendees, who are key to educating potential consumers of  on the many benefits of consuming soy proteins.

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