Human Food & Beverage
ASA/WISHH Sponsors Strategic Partners’ Presentations at Nigeria: NOW Conference
The American Soybean Association’s World Initiative for Soy in Human Health Program sponsored the attendance and presentations of multiple African strategic partners at the annual Nigeria: Now Conference in Lagos. Longtime WISHH research partner Leticia Amoakoah Twum and aquaculturist Sofolabi
ASA/WISHH Trade Teams Strengthen Ties to US Soy
The American Soybean Association’s World Initiative for Soy in Human Health program led two trade teams across four states this June. Across two trade teams, WISHH partnered with the Kansas Soybean Commission, Minnesota Soybean Research and Promotion Council, and the
ASA’S WISHH Airs Food Security Ads on DC NPR Station
Washington D.C.’s NPR station, WAMU, is airing ASA/WISHH advertisements that inform listeners on how U.S. soybean farmers support WISHH and U.S. soy’s important role in global food security. The six radio ads feature soy as a protein powerhouse. USB is
WISHH Cultivates Asian Markets for U.S. Soy
Asian market growth is another reason to celebrate April as Soy Foods Month. ASA/WISHH is building new Asian markets for U.S. identity preserved (IP) food soybeans by leveraging USDA program funding with U.S. soy checkoff investments. As a result, tofu
WISHH Partners with SNI Global for Soy Foods Month
ASA’s World Initiative for Soy in Human Health Program is collaborating with SNI Global for Soy Foods Month this April. SNI Global recognizes the value of U.S. soy in providing high-quality protein. Some of its content in April discusses the