Human Food & Beverage
ASA’S WISHH Airs Food Security Ads on DC NPR Station
Washington D.C.’s NPR station, WAMU, is airing ASA/WISHH advertisements that inform listeners on how U.S. soybean farmers support WISHH and U.S. soy’s important role in global food security. The six radio ads feature soy as a protein powerhouse. USB is
WISHH Cultivates Asian Markets for U.S. Soy
Asian market growth is another reason to celebrate April as Soy Foods Month. ASA/WISHH is building new Asian markets for U.S. identity preserved (IP) food soybeans by leveraging USDA program funding with U.S. soy checkoff investments. As a result, tofu
WISHH Partners with SNI Global for Soy Foods Month
ASA’s World Initiative for Soy in Human Health Program is collaborating with SNI Global for Soy Foods Month this April. SNI Global recognizes the value of U.S. soy in providing high-quality protein. Some of its content in April discusses the
WISHH Partners to Improve Global Food Security through Increased Soy Utilization
As 2023 kicks off, ASA’s World Initiative for Soy in Human Health Program continues to partner with Edesia Nutrition – a company utilizing U.S. soy in the production of Ready to Use Supplementary Foods that are shipped widely around the