Africa
WISHH Executive Director Highlights Trade-Building Partnerships at American Farm Bureau Federation’s IYOWF ACE Summit
The ASA’s World Initiative for Soy in Human Health Program Executive Director Gena Perry joined agricultural leaders from across the country at the 2026 ACE Summit, where she participated in a panel discussion on building trade through strategic partnerships. The
IGP Trade Team Connects Global Feed Manufacturers with U.S. Soy Expertise and USDA
The American Soybean Association’s World Initiative for Soy in Human Health program welcomed feed industry leaders from Africa and Asia to the International Grains Program Institute at Kansas State University this week for a course focused on feed manufacturing best
WISHH In-Country Reps from Africa get Updates on U.S. Soy Messaging and Production
WISHH welcomed its in-country representatives from across Africa to the United States for a training focused on sharing successes, strengthening collaboration, and aligning on best practices to grow demand for U.S. so this week. During the visit, WISHH’s marketing, branding,
WISHH Strategic Partners’ Soyfoods Star at World’s Largest Food Show
ASA’s World Initiative for Soy in Human Health Program’s strategic partner, Sesaco Limited, brought the benefits of soy flour and other high-value soy ingredients to world’s largest food and beverage show, Gulfood, held January 26-30 in Dubai. Over the years,
WISHH Brings Global Trade Team to IPPE to Strengthen Connections for U.S. Soy
This January, the ASA’s World Initiative for Soy in Human Health program is accompanying trade team members from Asia and Africa to the International Production & Processing Expo following their participation in the University of Georgia’s International Poultry Short Course