WISHH Perspectives

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WISHH-Led Aquaculture Feed Development Builds Demand for U.S. Soy Protein

When visionary U.S. soybean growers founded WISHH 20 years ago, they anticipated the global trend of protein playing an essential role in human nutrition. Read more…

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Building Progress Together on World Egg Day

ASA/WISHH honors the hard work of Ghana’s egg and poultry value chain strategic partners every day, and especially on World Egg Day, October 11. WISHH’s AMPLIFIES (Assist in the Management of Poultry and Layer Industries with Feed Improvement and Efficiency

WISHH Transitions Developing Customers into Lasting Trade Partners

The mission of the World Initiative for Soy in Human Health – WISHH, as it’s commonly known – is to improve agriculture trade in emerging markets. WISHH is creating long-term demand for U.S.-grown soybeans, according to Liz Hare, executive director.