WISHH Perspectives

Purdue biz snip

ASA/WISHH Partners with Purdue University to Train Entrepreneurs on Business Planning

ASA/WISHH is partnering with Purdue University to deliver virtual training on business planning and strategies to mentor food and feed entrepreneurs in Africa, Asia and Latin America. Through WISHH’s United Soybean Board-funded Mobilizing Entrepreneurs Initiative, Purdue Agricultural Economics Department faculty are offering 32 weeks of continuing education to nine participating companies that WISHH identified as strong candidates for launching new foods or feeds made with soy.

Purdue Agricultural Economics Professor Emeritus Joan Fulton and Professor Maria Marshall are leading entrepreneurs through the 12-module curriculum designed by Purdue. The virtual training covers topics ranging from the challenging-but-important process of defining the target market for their soy-containing food or feed, pricing, distribution and logistics, and financing.

The virtual format allows companies to let multiple or teams of employees benefit from the valuable information. Through the modules, “office-hours” sessions and webinar check-ins, the entrepreneurs receive real-time mentoring from Purdue’s faculty.

WISHH is receiving positive feedback from the entrepreneurs. One has already used the modules and business plan guidance to reevaluate the company’s existing business plans to ensure he is efficiently producing and marketing his current products. Together, Purdue, WISHH staff and additional mentors under the project cooperate to plan future technical assistance. WISHH is building long-term relationships with the companies to support further planning and identify next steps, such as product formulation and machinery purchases.

The Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets initiative works to compress the time for a new U.S. soybean market to go from emerging market entry to expansion market ready. The initiative attracts and mentors entrepreneurs who can invest in developing and emerging market soy enterprises, bringing new market sectors into the U.S. soy market pipeline. WISHH is working with nine companies in Asia, Latin America and Africa in the human food, livestock, and aquaculture feed sectors.

Previous posts:

Soyfoods are Integral to Top Food Trends

Linda Funk, Flavorful Insight  • Sep 21, 2021 Twists and turns in global food and shopping trends have revealed shifts that may benefit the demand for U.S.-grown soy. Soyfoods retain their multifaceted appeal in today’s environment of quickly changing dietary

ASA-WISHH Strategic Partner Prosoya Kenya Stars in USB-funded Training

ASA-WISHH’s newest video explores how strategic partner, Prosoya Kenya, has benefitted from WISHH’s USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets Initiative. The company has a high-bar mission of bringing its nutritious and affordable foods—including livestock feeds and

Why Do Soyfoods Make Great Snacks?

By: Linda Funk, Flavorful Insight •May 18, 2021 How do changes in the global picture for snacking behaviors and related consumer preferences have the potential to increase the demand for U.S. soybeans? For today’s global consumers, flavor reigns but nutrition content,