WISHH Perspectives

ASA/WISHH and Africa Strategic Partners join International Production and Processing Expo

WISHH sponsored the travel and participation of partners from Ethiopia, Ghana, and Senegal to the International Production and Processing Expo (IPPE). As a sponsor and exhibitor, WISHH communicated the value of U.S. soy to an audience of over 30,000 attendees.

The American Soybean Association’s World Initiative for Soy in Human Health program sponsored the travel and participation of strategic partners from Ethiopia, Ghana, and Senegal to the International Production and Processing Expo (IPPE) in Atlanta, Georgia from January 24-26, 2023. The team traveled from Athens, Georgia where they attended the University of Georgia’s International Poultry Short Course the week before.

The IPPE provides the opportunity to meet with a variety of U.S. agriculture companies. Trade team members can meet with U.S. suppliers of feed ingredients, poultry production and processing equipment. Networking with U.S. industry allows trade team participants to purchase equipment and feed inputs that may be unavailable locally. As a sponsor and trade show exhibitor at the IPPE, WISHH can communicate the value of U.S. soy to a diverse audience consisting of over 30,000 attendees from more than 120 different counties.

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