WISHH Perspectives

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Agriculture Trade Promotion Activities Build Demand for U.S. Soy in Africa

Agriculture Trade Promotion (ATP) activities are well under way at ASA’s WISHH program. This year WISHH has conducted market research in East and West Africa and implemented a series of technical servicing activities for aquaculture in West Africa, thanks to ATP support. Building a prosperous aquaculture industry is key to the strategy to increase U.S. soy exports to West Africa, as soy can play an integral role in the production of various aquaculture feeds. WISHH is also using ATP funds to explore new market opportunities in Togo, Burkina Faso, and Kenya and is organizing a business training for key stakeholders in Kampala, Uganda in November to continue to build strategic partnerships throughout the continent. Photo: In Ghana, much of the Tilapia is spawned in hapa cages like the one shown at this farm where WISHH provides technical servicing.

Previous posts:

Why Do Soyfoods Make Great Snacks?

By: Linda Funk, Flavorful Insight •May 18, 2021 How do changes in the global picture for snacking behaviors and related consumer preferences have the potential to increase the demand for U.S. soybeans? For today’s global consumers, flavor reigns but nutrition content,

International Women’s Day: Catching an Aquaculture Market

In recognition of International Women’s Day and National Nutrition Month in March, WISHH honors entrepreneurs, like aquaculture businesswoman Lim Bunny in Kampong Cham, Cambodia, who lead innovative food and feed enterprises.  We thank Bunny for sharing her vision, advice, and