WISHH Perspectives

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Agriculture Trade Promotion Activities Build Demand for U.S. Soy in Africa

Agriculture Trade Promotion (ATP) activities are well under way at ASA’s WISHH program. This year WISHH has conducted market research in East and West Africa and implemented a series of technical servicing activities for aquaculture in West Africa, thanks to ATP support. Building a prosperous aquaculture industry is key to the strategy to increase U.S. soy exports to West Africa, as soy can play an integral role in the production of various aquaculture feeds. WISHH is also using ATP funds to explore new market opportunities in Togo, Burkina Faso, and Kenya and is organizing a business training for key stakeholders in Kampala, Uganda in November to continue to build strategic partnerships throughout the continent. Photo: In Ghana, much of the Tilapia is spawned in hapa cages like the one shown at this farm where WISHH provides technical servicing.

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Lifestyle Shifts Likely to Boost Consumer Preferences for Soyfoods

The U.S. Soybean Export Council (USSEC) provides its stakeholders with updates on food and health trends that may have a positive impact on the demand for U.S.-grown food  soybeans. Currently, soyfoods complement a variety of lifestyle trends that in turn