WISHH Perspectives

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Agriculture Trade Promotion Activities Build Demand for U.S. Soy in Africa

Agriculture Trade Promotion (ATP) activities are well under way at ASA’s WISHH program. This year WISHH has conducted market research in East and West Africa and implemented a series of technical servicing activities for aquaculture in West Africa, thanks to ATP support. Building a prosperous aquaculture industry is key to the strategy to increase U.S. soy exports to West Africa, as soy can play an integral role in the production of various aquaculture feeds. WISHH is also using ATP funds to explore new market opportunities in Togo, Burkina Faso, and Kenya and is organizing a business training for key stakeholders in Kampala, Uganda in November to continue to build strategic partnerships throughout the continent. Photo: In Ghana, much of the Tilapia is spawned in hapa cages like the one shown at this farm where WISHH provides technical servicing.

Previous posts:

Soyfoods are Integral to Top Food Trends

Linda Funk, Flavorful Insight  • Sep 21, 2021 Twists and turns in global food and shopping trends have revealed shifts that may benefit the demand for U.S.-grown soy. Soyfoods retain their multifaceted appeal in today’s environment of quickly changing dietary

ASA-WISHH Strategic Partner Prosoya Kenya Stars in USB-funded Training

ASA-WISHH’s newest video explores how strategic partner, Prosoya Kenya, has benefitted from WISHH’s USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets Initiative. The company has a high-bar mission of bringing its nutritious and affordable foods—including livestock feeds and

Why Do Soyfoods Make Great Snacks?

By: Linda Funk, Flavorful Insight •May 18, 2021 How do changes in the global picture for snacking behaviors and related consumer preferences have the potential to increase the demand for U.S. soybeans? For today’s global consumers, flavor reigns but nutrition content,