WISHH Perspectives

Association Toolkit

Description: Well-organized and managed industry associations can build capacity and represent their members in ways other organizations cannot.  Our toolkit is a guide to develop a strong association that not only serves its own members, but other value chain partners as well. Learn from our toolkit that covers topics such as: Association Start-Up, Strategic Planning, Board Training, Membership Development and Structures, Communication Strategies and Education for Internal and External Stakeholders, Leadership Training for Association Leadership, Member Engagement, and Recruitment for future members and leadership positions.

View the Association ToolKit HERE.

Previous posts:

Soyfoods are Integral to Top Food Trends

Linda Funk, Flavorful Insight  • Sep 21, 2021 Twists and turns in global food and shopping trends have revealed shifts that may benefit the demand for U.S.-grown soy. Soyfoods retain their multifaceted appeal in today’s environment of quickly changing dietary

ASA-WISHH Strategic Partner Prosoya Kenya Stars in USB-funded Training

ASA-WISHH’s newest video explores how strategic partner, Prosoya Kenya, has benefitted from WISHH’s USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets Initiative. The company has a high-bar mission of bringing its nutritious and affordable foods—including livestock feeds and

Why Do Soyfoods Make Great Snacks?

By: Linda Funk, Flavorful Insight •May 18, 2021 How do changes in the global picture for snacking behaviors and related consumer preferences have the potential to increase the demand for U.S. soybeans? For today’s global consumers, flavor reigns but nutrition content,