WISHH Perspectives

Association Toolkit

Description: Well-organized and managed industry associations can build capacity and represent their members in ways other organizations cannot.  Our toolkit is a guide to develop a strong association that not only serves its own members, but other value chain partners as well. Learn from our toolkit that covers topics such as: Association Start-Up, Strategic Planning, Board Training, Membership Development and Structures, Communication Strategies and Education for Internal and External Stakeholders, Leadership Training for Association Leadership, Member Engagement, and Recruitment for future members and leadership positions.

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Lifestyle Shifts Likely to Boost Consumer Preferences for Soyfoods

The U.S. Soybean Export Council (USSEC) provides its stakeholders with updates on food and health trends that may have a positive impact on the demand for U.S.-grown food  soybeans. Currently, soyfoods complement a variety of lifestyle trends that in turn