WISHH Perspectives

Nairobi (1)

USDA Report Recognizes ASA/WISHH Results in ‘East Africa’s Economic Powerhouse’

USDA’s new Global Agricultural Information Network Report recognizes ASA/WISHH’s results in Kenya, which it describes as East Africa’s economic powerhouse. The USDA analysis finds Kenya home to a fast-growing population and middle class, as well as an expanding food service and modern food retail sector.

“The market development activities by U.S. cooperators in Kenya and the East African region have increased the level of knowledge of U.S. food ingredients including soy-based products, wheat, peas, lentils, and dry beans,” states the report that names WISHH.

It further states, “Local ingredient production does not always meet the processing industry’s demand, including for soybeans, corn…”

WISHH first sent a team of consultants to Kenya in 2001. Currently, WISHH is working with Kenyan food and feed manufacturers like ProSoya Kenya. The company is located in Nairobi, Kenya’s political, economic and financial center with an estimated population of 4.7 million. USDA reports that Nairobi’s high concentration of consumers, combined with the city’s commercial power, makes it Kenya’s most dominant market.

ProSoya Kenya is participating in WISHH’s United Soybean Board-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets initiative that works to compress the time for a new U.S. soybean market to go from emerging market entry to basic market ready. The initiative attracts and mentors entrepreneurs who can invest in developing and emerging market soy enterprises, bringing new market sectors into the U.S. soy market pipeline.

Photo caption: WISHH has 20 years of experience working in Kenya, which is home to a fast-growing population and middle class, as well as an expanding food service and modern food retail sector.

Previous posts:

Illinois Soybean Growers Join WISHH in Cambodia

The ASA’s World Initiative for Soy in Human Health program welcomed Illinois Soybean Association farmer leaders and staff to Cambodia this week to see updates on WISHH aquaculture and feed activities. ISA came to the Southeast Asian country on January

WISHH Represents U.S. Soy at Nutrition Security Roundtable

ASA’s World Initiative for Soy in Human Health Executive Director Gena Perry shared the benefits of U.S. soy during a nutrition security roundtable led by Edesia Nutrition in Rhode Island on Nov. 3. Edesia hosted the discussion and a plant

ASA/WISHH Updates Cambodian Ag Ministry at FAO World Food Forum

ASA’s World Initiative for Soy in Human Health program updated the Kingdom of Cambodia’s Ministry of Agriculture on WISHH’s aquaculture work while participating in United Nation’s Food and Agriculture Organization’s (FAO) World Food Forum in Rome in October. The 2023