Washington D.C.’s NPR station, WAMU, is airing ASA/WISHH advertisements that inform listeners on how U.S. soybean farmers support WISHH and U.S. soy’s important role in global food security. The six radio ads feature soy as a protein powerhouse.

USB is supporting the ads airing on the public news and talk station beginning in June. They mention WISHH successes such as its support of its Ghanaian strategic partner who is now supplying soy-based cereals to the United Nation’s World Food Programme. Additionally, the ads update listeners on how U.S. soybean growers are taking action for global food security through partnerships with organizations, such as Edesia, that uses U.S. soy flour to make nutritious foods for U.S. Agency for International Development and other nutrition programs.  

The advertisements are part of a larger strategy to showcase WISHH’s work through support of U.S. soybean growers to an even larger audience in the United States. In addition to the WAMU ads, WISHH will begin running ads this fall in America’s Heartland, updating farmers on the success of the projects they have funded over the years.