WISHH Perspectives

ASA’S WISHH Airs Food Security Ads on DC NPR Station

Washington D.C.’s NPR station, WAMU, is airing ASA/WISHH advertisements that inform listeners on how U.S. soybean farmers support WISHH and U.S. soy’s important role in global food security. The six radio ads feature soy as a protein powerhouse.

USB is supporting the ads airing on the public news and talk station beginning in June. They mention WISHH successes such as its support of its Ghanaian strategic partner who is now supplying soy-based cereals to the United Nation’s World Food Programme. Additionally, the ads update listeners on how U.S. soybean growers are taking action for global food security through partnerships with organizations, such as Edesia, that uses U.S. soy flour to make nutritious foods for U.S. Agency for International Development and other nutrition programs.  

The advertisements are part of a larger strategy to showcase WISHH’s work through support of U.S. soybean growers to an even larger audience in the United States. In addition to the WAMU ads, WISHH will begin running ads this fall in America’s Heartland, updating farmers on the success of the projects they have funded over the years.

Previous posts:

Illinois Soybean Growers Join WISHH in Cambodia

The ASA’s World Initiative for Soy in Human Health program welcomed Illinois Soybean Association farmer leaders and staff to Cambodia this week to see updates on WISHH aquaculture and feed activities. ISA came to the Southeast Asian country on January

WISHH Represents U.S. Soy at Nutrition Security Roundtable

ASA’s World Initiative for Soy in Human Health Executive Director Gena Perry shared the benefits of U.S. soy during a nutrition security roundtable led by Edesia Nutrition in Rhode Island on Nov. 3. Edesia hosted the discussion and a plant

ASA/WISHH Updates Cambodian Ag Ministry at FAO World Food Forum

ASA’s World Initiative for Soy in Human Health program updated the Kingdom of Cambodia’s Ministry of Agriculture on WISHH’s aquaculture work while participating in United Nation’s Food and Agriculture Organization’s (FAO) World Food Forum in Rome in October. The 2023