WISHH Perspectives

WISHH & Partners Celebrate Soy Protein in Uganda

From right to left, Daniel Adams, Gena Perry, Charles Nsubuga, and a newscaster sit in seats around a coffee table on a news set.
WISHH strategic partners Charles Nsubuga (second from left) promoted soy as healthy food choice on television with WISHH Executive Director Gena Perry and WISHH Program Committee Member Daniel Adams of Kentucky.

ASA’s WISHH program put soy’s benefits for health and economic growth on stage and on television in Uganda in September. Kentucky soybean grower Daniel Adams, a member of the WISHH program committee, along with WISHH Executive Director Gena Perry and Strategic Advisor Liz Hare joined WISHH’s long-term strategic partner, SESACO, in promoting soy foods and feeds in at the 2023 Soy Foods Festival. Key speakers included government representatives from the Ugandan Ministry of Education and Sports and the city of Kampala as well as a representative of Ghana’s school feeding program.

Two men wearing SESACO uniforms with chef hats stand speaking in front of bags filled with soy.
Daniel Adams, a Kentucky soybean grower and WISHH program committee member, tours SESACO Limited with CEO Charles Nsubuga.

USB funding supported WISHH hosting a variety of festival events, including television and radio interviews in advance of the festival that featured food experts as well as government officials who recognized the power of soy protein for nutritious and delicious foods.

Adams and Perry spoke on stage at the Soy Forum where they honored SESACO CEO Charles Nsubuga who began partnering with WISHH in 2011 when he signed a memorandum of understanding between the two organizations. The partnership led to WISHH providing SESACO with a container of U.S. soy through the USDA Quality Samples Program. The nearly 10,000 pounds of U.S. soy was instrumental in SESACO’s efforts to introduce U.S. Soy’s benefits to African markets. That same year, SESACO captured national media coverage in Uganda when it introduced the first soy milk.

WISHH continues to support SESACO’s growth with technical trainings and partnerships on educational programs. Both Adams and Perry noted how companies, such as SESACO, work together to create win-wins for Ugandans as well as U.S. soybean growers.

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