WISHH Perspectives

WISHH Launches New ‘Explainer’ Video in Five Languages

Watch WISHH’s new ‘explainer’ video to see how strategic partnerships with WISHH capture the potential for economic progress with soy protein in nutritious foods as well as feeds for poultry, fish and more. WISHH is making the video available in five languages (Burmese, English, French, Khmer, and Spanish), a new record for WISHH translations of any single educational tool.

The video informs entrepreneurs in developing and emerging markets so they can see how WISHH educates, mentors and networks as well as provides effective trade solutions. It shares how U.S. soybean farmers support WISHH’s work with businesses, governments, and non-governmental organizations from Guatemala to Cambodia to Uganda.

WISHH has many uses for the video. One of the first is showing it in conjunction with WISHH’s three-part webinar series in August that will present internationally recognized experts for food safety, crises management and business strategies. The webinars will help WISHH mentor entrepreneurs who are adopting new strategies as COVID-19 presents unprecedent challenges.

The United Soybean Board provided soybean checkoff support of the video and webinar series to provide new insights to assist entrepreneurs in overcoming obstacles to supply chains in developing and emerging markets.

Previous posts:

WISHH Represents U.S. Soy at Nutrition Security Roundtable

ASA’s World Initiative for Soy in Human Health Executive Director Gena Perry shared the benefits of U.S. soy during a nutrition security roundtable led by Edesia Nutrition in Rhode Island on Nov. 3. Edesia hosted the discussion and a plant

ASA/WISHH Updates Cambodian Ag Ministry at FAO World Food Forum

ASA’s World Initiative for Soy in Human Health program updated the Kingdom of Cambodia’s Ministry of Agriculture on WISHH’s aquaculture work while participating in United Nation’s Food and Agriculture Organization’s (FAO) World Food Forum in Rome in October. The 2023

WISHH, Soybean Organizations Take Stage at World Food Prize

ASA’s World Initiative for Soy in Human Health Program appeared on stage along with the United Soybean Board and the U.S. Soybean Export Council for a session attended by 1400 participants of the 2023 World Food Prize in Des Moines.