WISHH Perspectives

Map

WISHH Experts & Explorers Live Looks at 2 New Central Asian Markets

WISHH hosted its inaugural WISHH Experts & Explorers Live on Dec. 2 to allow soybean leaders to engage in discussions as WISHH conducts its first market assessment in Kazakhstan and Uzbekistan — countries that are home to approximately 29 million people.

Attendees joined WISHH as trailblazers for trade: participating in a live discussion with experts who contribute to WISHH’s work to ensure new markets enter the U.S. soy export pipeline. WISHH’s Asia Division Director Alan Poock described how WISHH will analyze assessment findings to determine whether WISHH will launch further activities in these frontier markets.

The virtual program featured Allison Brown of Tuscarora International, which is conducting the market assessment with an Asian-based team. Brown has nearly three decades of experience working in Central Asia. She heads the consulting firm conducting WISHH’s market assessments to understand the opportunities as well as obstacles of exporting U.S. soy to these landlocked countries that declared independence from the Soviet Union in 1991. Brown’s team, based in Asia, has expertise that covers market strategies, transportation, economics, poultry and livestock, as well as the social fabric of these Central Asian countries. 

Photo caption: WISHH hosted its first Experts & Explorers Live on Dec. 2, allowing soybean leaders to join discussions with Asian-based consultants who are conducting soy market assessments in Kazakhstan and Uzbekistan. 

Previous posts:

USDA Releases 2020-2025 Dietary Guidelines for Americans

The foods and beverages that people consume have a profound impact on their health. Soy’s contributions to a healthy diet were recognized in the newly released 2020-2025 USDA Dietary Guidelines. This edition marks the first time the guidelines provide recommendations by life stage,

Soyfoods Help Worldwide Consumers Pursue Their Fitness Goals

By: Linda Funk, Flavorful Insight As global consumers embrace the exercise and fitness trend, look for them to increase their protein intake and purchase sports nutrition products, including those incorporating U.S.-grown soy. According to the Global Wellness Institute, the global physical activity economy will

World Fisheries Day Video: Building an Association

WISHH salutes the leaders of the new Cambodian Aquaculturist Association (CAA) as we recognize World Fisheries Day on Nov. 21. Launched Sept. 22, 2020, the young association has already achieved progress that aligns with the Cambodian government’s goals for economic