WISHH Perspectives


Relationship Building: WISHH Visits Local Importers, Associations in Myanmar, Cambodia

WISHH recently reconnected with past trade team participants in southeast Asia to continue building trade relationships. Read more…

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Lifestyle Shifts Likely to Boost Consumer Preferences for Soyfoods

The U.S. Soybean Export Council (USSEC) provides its stakeholders with updates on food and health trends that may have a positive impact on the demand for U.S.-grown food  soybeans. Currently, soyfoods complement a variety of lifestyle trends that in turn