U.S. Soy's
Catalyst in
Emerging Markets
EmergingMarkets
WISHH connects trade and development across global market systems, improving food security.
Developing and Emerging Markets
Success Stories
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 26 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
Latest WISHH News
WISHH, Latin American Partners Participate in U.S. Soybean Baking Workshop in Colombia
The ASA’s World Initiative for Soy in Human Health program joined two partners from Costa Rica at a U.S. Soybean Baking Workshop in Bogotá, Colombia March 10th-11th. The workshop highlights how U.S. soy ingredients can enhance food products through improved nutrition, functionality, and taste. The two participants represent Grupo Trisan,
WISHH, Export Partners Highlight Partnerships at Commodity Classic Panel
ASA’s World Initiative for Soy in Human Health program and the United Soybean Board hosted export partners at Commodity Classic 2026 for a panel on collaborative export initiatives drive value back to U.S. soybean farmers. WISHH executive director Gena Perry opened the session and welcomed attendees to the session, titled