WISHH Perspectives

GroupwithAmbassadorCambodiaSoyConferenceJan2020-scaled

ASA’s WISHH Emerging Markets Trade Team Delivers U.S. Soy Protein Four-Point Message

U.S. soybean growers delivered four key soy protein messages to current and potential customers in Cambodia and Myanmar where protein demand is rapidly growing for aquaculture and livestock feeds as well as human foods. Read more…

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ASA Confirms New WISHH Executive Committee

American Soybean Association President Brad Doyle has confirmed the election of ASA’s World Initiative for Soy in Human Health Program officers and committee members for the upcoming year. Officers are Roberta Simpson-Dolbeare (ASA-IL) who will serve as Chair, Morey Hill

Tradition Meets Trend: Soyfoods are a Mindful Choice

By: Linda Funk, Flavorful Insight •Apr 11, 2022 In the United States, April is National Soyfoods Month—an ideal time to share news about the advantages that versatile soyfoods made with U.S.-grown soy offer to global consumers. Soyfoods have what it takes