U.S. soybean growers delivered four key soy protein messages to current and potential customers in Cambodia and Myanmar where protein demand is rapidly growing for aquaculture and livestock feeds as well as human foods. Read more…
WISHH Perspectives
ASA’s WISHH Emerging Markets Trade Team Delivers U.S. Soy Protein Four-Point Message
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Building Progress Together on World Egg Day
October 11, 2019
ASA/WISHH honors the hard work of Ghana’s egg and poultry value chain strategic partners every day, and especially on World Egg Day, October 11. WISHH’s AMPLIFIES (Assist in the Management of Poultry and Layer Industries with Feed Improvement and Efficiency
WISHH Transitions Developing Customers into Lasting Trade Partners
October 7, 2019
The mission of the World Initiative for Soy in Human Health – WISHH, as it’s commonly known – is to improve agriculture trade in emerging markets. WISHH is creating long-term demand for U.S.-grown soybeans, according to Liz Hare, executive director.
ZFS Creston Soy Flour Sales Grow through ASA/WISHH Work in Central America and Africa
July 31, 2019
ZFS Creston Soy Flour Sales Grow through ASA/WISHH Work in Central America and Africa