WISHH Perspectives

GroupwithAmbassadorCambodiaSoyConferenceJan2020-scaled

ASA’s WISHH Emerging Markets Trade Team Delivers U.S. Soy Protein Four-Point Message

U.S. soybean growers delivered four key soy protein messages to current and potential customers in Cambodia and Myanmar where protein demand is rapidly growing for aquaculture and livestock feeds as well as human foods. Read more…

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International Women’s Day: Catching an Aquaculture Market

March 8, 2021

In recognition of International Women’s Day and National Nutrition Month in March, WISHH honors entrepreneurs, like aquaculture businesswoman Lim Bunny in Kampong Cham, Cambodia, who lead innovative food and feed enterprises.  We thank Bunny for sharing her vision, advice, and

USDA Releases 2020-2025 Dietary Guidelines for Americans

January 14, 2021

The foods and beverages that people consume have a profound impact on their health. Soy’s contributions to a healthy diet were recognized in the newly released 2020-2025 USDA Dietary Guidelines. This edition marks the first time the guidelines provide recommendations by life stage,

Soyfoods Help Worldwide Consumers Pursue Their Fitness Goals

January 14, 2021

By: Linda Funk, Flavorful Insight As global consumers embrace the exercise and fitness trend, look for them to increase their protein intake and purchase sports nutrition products, including those incorporating U.S.-grown soy. According to the Global Wellness Institute, the global physical activity economy will

World Fisheries Day Video: Building an Association

November 19, 2020

WISHH salutes the leaders of the new Cambodian Aquaculturist Association (CAA) as we recognize World Fisheries Day on Nov. 21. Launched Sept. 22, 2020, the young association has already achieved progress that aligns with the Cambodian government’s goals for economic