WISHH Perspectives

GroupwithAmbassadorCambodiaSoyConferenceJan2020-scaled

ASA’s WISHH Emerging Markets Trade Team Delivers U.S. Soy Protein Four-Point Message

U.S. soybean growers delivered four key soy protein messages to current and potential customers in Cambodia and Myanmar where protein demand is rapidly growing for aquaculture and livestock feeds as well as human foods. Read more…

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Lifestyle Shifts Likely to Boost Consumer Preferences for Soyfoods

The U.S. Soybean Export Council (USSEC) provides its stakeholders with updates on food and health trends that may have a positive impact on the demand for U.S.-grown food  soybeans. Currently, soyfoods complement a variety of lifestyle trends that in turn