WISHH Perspectives

GroupwithAmbassadorCambodiaSoyConferenceJan2020-scaled

ASA’s WISHH Emerging Markets Trade Team Delivers U.S. Soy Protein Four-Point Message

U.S. soybean growers delivered four key soy protein messages to current and potential customers in Cambodia and Myanmar where protein demand is rapidly growing for aquaculture and livestock feeds as well as human foods. Read more…

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Why Do Soyfoods Make Great Snacks?

By: Linda Funk, Flavorful Insight •May 18, 2021 How do changes in the global picture for snacking behaviors and related consumer preferences have the potential to increase the demand for U.S. soybeans? For today’s global consumers, flavor reigns but nutrition content,

International Women’s Day: Catching an Aquaculture Market

In recognition of International Women’s Day and National Nutrition Month in March, WISHH honors entrepreneurs, like aquaculture businesswoman Lim Bunny in Kampong Cham, Cambodia, who lead innovative food and feed enterprises.  We thank Bunny for sharing her vision, advice, and