WISHH Perspectives

ASA/WISHH Celebrates AMPLIFIES Project Successes in Ghana Poultry Industry

ASA/WISHH’s AMPLIFIES Ghana project has successfully trained poultry and other farmers as well as feed millers to strengthen the poultry value chain in the West African country and promote the use of soybeans in improved poultry nutrition. Through the USDA-funded project, many farmers learned the value that soy adds to poultry feed and are now starting to seek out soy as the protein content in their feeds. The project’s National Egg Campaign to promote egg consumption is helping meet Ghana’s protein needs while building demand and driving growth of future soybean exports to this emerging market. Beneficiaries have also adopted important post-harvest technologies that improve the ability of farmers to buy and sell safe, quality grains. To read more about the successes of AMPLIFIES, click here.

Previous posts:

Soyfoods are Integral to Top Food Trends

Linda Funk, Flavorful Insight  • Sep 21, 2021 Twists and turns in global food and shopping trends have revealed shifts that may benefit the demand for U.S.-grown soy. Soyfoods retain their multifaceted appeal in today’s environment of quickly changing dietary

ASA-WISHH Strategic Partner Prosoya Kenya Stars in USB-funded Training

ASA-WISHH’s newest video explores how strategic partner, Prosoya Kenya, has benefitted from WISHH’s USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets Initiative. The company has a high-bar mission of bringing its nutritious and affordable foods—including livestock feeds and

Why Do Soyfoods Make Great Snacks?

By: Linda Funk, Flavorful Insight •May 18, 2021 How do changes in the global picture for snacking behaviors and related consumer preferences have the potential to increase the demand for U.S. soybeans? For today’s global consumers, flavor reigns but nutrition content,