WISHH News
WISHH In-Country Reps from Africa get Updates on U.S. Soy Messaging and Production
WISHH welcomed its in-country representatives from across Africa to the United States for a training focused on sharing successes, strengthening collaboration, and aligning on best practices to grow demand for U.S. so this week. During the visit, WISHH’s marketing, branding,
WISHH, Latin American Partners Participate in U.S. Soybean Baking Workshop in Colombia
The ASA’s World Initiative for Soy in Human Health program joined two partners from Costa Rica at a U.S. Soybean Baking Workshop in Bogotá, Colombia March 10th-11th. The workshop highlights how U.S. soy ingredients can enhance food products through improved
WISHH, Export Partners Highlight Partnerships at Commodity Classic Panel
ASA’s World Initiative for Soy in Human Health program and the United Soybean Board hosted export partners at Commodity Classic 2026 for a panel on collaborative export initiatives drive value back to U.S. soybean farmers. WISHH executive director Gena Perry
ASA/WISHH Executive Director Gena Perry Honored with Sigma Alpha Sorority’s Spirit of Ruth Award
The ASA’s World Initiative for Soy in Human Health program Executive Director, Gena Perry, was recently honored with Sigma Alpha Sorority’s Spirit of Ruth Award during the organization’s Ignite Leadership Conference in Denver. The Spirit of Ruth Award recognizes Sigma