U.S. Soy's
Catalyst in
Emerging Markets

Emerging
Markets

WISHH connects trade and development across global market systems, improving food security.

Latest WISHH News

WISHH Trains Central American University Educators on Baking with Soy

WISHH is training 12 Central American university educators on the use of value-added soy protein in a Northern Crops Institute Baking with Soy workshop held Sept. 15-18 in Fargo. USDA’s Regional Agricultural Promotion Program (RAPP) is funding WISHH’s training for four educators from each of the Central American Countries of

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Success Stories

WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.

Founded 26 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.

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Logo of World Initiative for Soy in Human Health
Logo of World Initiative for Soy in Human Health