WISHH News
ASA/WISHH Executive Director Gena Perry Honored with Sigma Alpha Sorority’s Spirit of Ruth Award
The ASA’s World Initiative for Soy in Human Health program Executive Director, Gena Perry, was recently honored with Sigma Alpha Sorority’s Spirit of Ruth Award during the organization’s Ignite Leadership Conference in Denver. The Spirit of Ruth Award recognizes Sigma
WISHH Receives MAP and FMD Funding to Advance U.S. Soy in New and Emerging Markets
The ASA’s World Initiative for Soy in Human Program has once again been allocated Market Access Program (MAP) and Foreign Market Development (FMD) funding for the 2026 program year. ASA serves as the cooperator of record for U.S. soy’s participation
WISHH Strategic Partners’ Soyfoods Star at World’s Largest Food Show
ASA’s World Initiative for Soy in Human Health Program’s strategic partner, Sesaco Limited, brought the benefits of soy flour and other high-value soy ingredients to world’s largest food and beverage show, Gulfood, held January 26-30 in Dubai. Over the years,
WISHH Brings Global Trade Team to IPPE to Strengthen Connections for U.S. Soy
This January, the ASA’s World Initiative for Soy in Human Health program is accompanying trade team members from Asia and Africa to the International Production & Processing Expo following their participation in the University of Georgia’s International Poultry Short Course
WISHH Partners with LixCap to Strengthen Investment-Ready Aquaculture Markets for U.S. Soy in Cambodia
Representatives from the ASA’s World Initiative for Soy in Human Health program visited its partners in Cambodia last week. While the visits included updates on several projects, they also focused on trainings aimed at increasing access to finance, which could