WISHH connects trade and development across global market systems, improving food security.
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 25 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
The American Soybean Association’s World Initiative for Soy in Human Health program showcased its aquaculture development work at Aquaculture Ghana in Accra last month. The two-day conference connects industry leaders, farmers, and consumers across the continent. WISHH’s role in aquaculture development and strengthening the fisheries industry across the continent is
ASA’s World Initiative for Soy in Human Health hosted a delegation of government leaders from the Republic of Uzbekistan along with key Uzbek private-sector representatives today at the ASA/WISHH offices in St. Louis. The trade team led by Uzbekistan’s Ministry of Investment, Industry and Trade is seeking to buy U.S.
The ASA’s World Initiative for Soy in Human Health program hosted its Trade Opportunity Preview Summit in Taipei, Taiwan, in collaboration with the U.S. Soybean Export Council last week. The TOPS event brought together the top Asian food company leaders from WISHH markets in Sri Lanka, Myanmar and Cambodia to