WISHH News
WISHH, Latin American Partners Participate in U.S. Soybean Baking Workshop in Colombia
The ASA’s World Initiative for Soy in Human Health program joined two partners from Costa Rica at a U.S. Soybean Baking Workshop in Bogotá, Colombia March 10th-11th. The workshop highlights how U.S. soy ingredients can enhance food products through improved
WISHH, Export Partners Highlight Partnerships at Commodity Classic Panel
ASA’s World Initiative for Soy in Human Health program and the United Soybean Board hosted export partners at Commodity Classic 2026 for a panel on collaborative export initiatives drive value back to U.S. soybean farmers. WISHH executive director Gena Perry
ASA/WISHH Executive Director Gena Perry Honored with Sigma Alpha Sorority’s Spirit of Ruth Award
The ASA’s World Initiative for Soy in Human Health program Executive Director, Gena Perry, was recently honored with Sigma Alpha Sorority’s Spirit of Ruth Award during the organization’s Ignite Leadership Conference in Denver. The Spirit of Ruth Award recognizes Sigma
WISHH Receives MAP and FMD Funding to Advance U.S. Soy in New and Emerging Markets
The ASA’s World Initiative for Soy in Human Program has once again been allocated Market Access Program (MAP) and Foreign Market Development (FMD) funding for the 2026 program year. ASA serves as the cooperator of record for U.S. soy’s participation
WISHH Strategic Partners’ Soyfoods Star at World’s Largest Food Show
ASA’s World Initiative for Soy in Human Health Program’s strategic partner, Sesaco Limited, brought the benefits of soy flour and other high-value soy ingredients to world’s largest food and beverage show, Gulfood, held January 26-30 in Dubai. Over the years,