Africa
WISHH Hosts Trade Team from Three Continents at Introduction to Soybean Course
The ASA’s World Initiative for Soy in Human Health program hosted a trade team with business leaders from Latin America, Asia, and sub-Saharan Africa at the Northern Crops Institute’s INTSOY: Introduction to Soybean Short Course June 8-12 in Fargo, North
WISHH Welcomes African Buyers to USGBC Buyers and Sellers Conference in Morocco
ASA’s World Initiative for Soy in Human Health program moderated a panel at the African Buyers and Sellers Conference in Casablanca, Morocco, which was held June 1st and 2nd. Hosted by the U.S Grains & BioProducts Council, the conference brings together
WISHH Executive Director Highlights Trade-Building Partnerships at American Farm Bureau Federation’s IYOWF ACE Summit
The ASA’s World Initiative for Soy in Human Health Program Executive Director Gena Perry joined agricultural leaders from across the country at the 2026 ACE Summit, where she participated in a panel discussion on building trade through strategic partnerships. The
IGP Trade Team Connects Global Feed Manufacturers with U.S. Soy Expertise and USDA
The American Soybean Association’s World Initiative for Soy in Human Health program welcomed feed industry leaders from Africa and Asia to the International Grains Program Institute at Kansas State University this week for a course focused on feed manufacturing best
WISHH In-Country Reps from Africa get Updates on U.S. Soy Messaging and Production
WISHH welcomed its in-country representatives from across Africa to the United States for a training focused on sharing successes, strengthening collaboration, and aligning on best practices to grow demand for U.S. so this week. During the visit, WISHH’s marketing, branding,