WISHH connects trade and development across global market systems, improving food security.
The ASA’s World Initiative for Soy in Human Health hosted a trade team to Cambodia this week led by WISHH Committee Chair Morey Hill, WISHH Committee Member Doug Darling, and ASA Director Josh Gackle. The trade team showcased how the groundwork laid through years of programming through WISHH’s USDA-funded CAST
A longstanding partner of the ASA’s World Initiative for Soy in Human Health program, Castillo Hermanos Alimentos, is expanding its use of U.S. soy into another innovative food product for consumers in Guatemala and across greater Central America. The leading food manufacturing and distribution company recently launched INCAPARINA EXPRESS, an
USSOY has been a boon for fish farmers and manufacturers in the Philippines. WISHH strategic partners from Ghana, Nigeria and Kenya recently viewed these successes on a trade mission to the country to learn how to better adapt these practices that may ultimately increase demand for high-quality aquaculture feed made
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 26 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
