WISHH connects trade and development across global market systems, improving food security.
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 26 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
During Soy Foods Month, the World Initiative for Soy in Human Health is highlighting the impact of U.S. soybeans grown on American farms that reach more than 60 countries worldwide through high-impact nutrition in Ready-to-Use Therapeutic and Supplementary Foods (RUTF and RUSF) made by Edesia Nutrition. Their nutritious products –
The ASA’s World Initiative for Soy in Human Health program partnered with the U.S. Soybean Export Council to bring five food industry representatives from Latin America to Purdue University’s Soy Protein Short Course. The course strengthens connections between international buyers and U.S. soy. The group included partners from the Dominican
The ASA’s World Initiative for Soy in Human Health Program’s Executive Director Gena Perry met with representatives from the Government of Uzbekistan in Washington, DC last week. The meeting reinforced the foundations of a recently signed memorandum of understanding aimed at strengthening collaboration on development and trade for U.S. soy.