WISHH News
WISHH Welcomes African Buyers to USGBC Buyers and Sellers Conference in Morocco
ASA’s World Initiative for Soy in Human Health program moderated a panel at the African Buyers and Sellers Conference in Casablanca, Morocco, which was held June 1st and 2nd. Hosted by the U.S Grains & BioProducts Council, the conference brings together
WISHH Executive Director Highlights Trade-Building Partnerships at American Farm Bureau Federation’s IYOWF ACE Summit
The ASA’s World Initiative for Soy in Human Health Program Executive Director Gena Perry joined agricultural leaders from across the country at the 2026 ACE Summit, where she participated in a panel discussion on building trade through strategic partnerships. The
IGP Trade Team Connects Global Feed Manufacturers with U.S. Soy Expertise and USDA
The American Soybean Association’s World Initiative for Soy in Human Health program welcomed feed industry leaders from Africa and Asia to the International Grains Program Institute at Kansas State University this week for a course focused on feed manufacturing best
WISHH Previews Summer of Trade Teams in Recognition of World Trade Month
As World Trade Month highlights the importance of international partnerships, the ASA’s World Initiative for Soy in Human Health program is recognizing a busy summer focused on strengthening global connections that create new opportunities for U.S. soy. In the months
During World Trade Month ASA/WISHH is Highlighting How it Builds Trade through Partnerships
May is World Trade Month, a time to highlight how important international markets are to U.S. soybean farmers. Nearly 60% of U.S. soy products are exported, meaning global relationships directly influence long-term profitability for farmers. The American Soybean Association’s World