WISHH Perspectives

LogoWISHH-2020-300x156

WISHH’s New Logo Focuses on the Future of Global Opportunity for U.S. Soy Protein

WISHH’s new logo, released in conjunction with its 20th anniversary, shines attention on how WISHH builds on its far-sighted foundation to reach up to new U.S. soy protein opportunities that have no ceiling. Read more…

Previous posts:

Building Progress Together on World Egg Day

ASA/WISHH honors the hard work of Ghana’s egg and poultry value chain strategic partners every day, and especially on World Egg Day, October 11. WISHH’s AMPLIFIES (Assist in the Management of Poultry and Layer Industries with Feed Improvement and Efficiency

WISHH Transitions Developing Customers into Lasting Trade Partners

The mission of the World Initiative for Soy in Human Health – WISHH, as it’s commonly known – is to improve agriculture trade in emerging markets. WISHH is creating long-term demand for U.S.-grown soybeans, according to Liz Hare, executive director.