WISHH Perspectives

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WISHH’s New Logo Focuses on the Future of Global Opportunity for U.S. Soy Protein

WISHH’s new logo, released in conjunction with its 20th anniversary, shines attention on how WISHH builds on its far-sighted foundation to reach up to new U.S. soy protein opportunities that have no ceiling. Read more…

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ASA Confirms New WISHH Executive Committee

American Soybean Association President Brad Doyle has confirmed the election of ASA’s World Initiative for Soy in Human Health Program officers and committee members for the upcoming year. Officers are Roberta Simpson-Dolbeare (ASA-IL) who will serve as Chair, Morey Hill

Tradition Meets Trend: Soyfoods are a Mindful Choice

By: Linda Funk, Flavorful Insight •Apr 11, 2022 In the United States, April is National Soyfoods Month—an ideal time to share news about the advantages that versatile soyfoods made with U.S.-grown soy offer to global consumers. Soyfoods have what it takes