WISHH Perspectives

Ohio Soybean Council Board and WISHH Program Committee Member Bob Suver speaks at WISHH’s January 2020 conference in Cambodia where U.S. soybean growers joined WISHH in discussions with current or prospective customers as well as strategic partners to add soy protein to livestock feeds or human foods.

Cates, Suver, Born & Hill Video Shares How WISHH Goes After Trade in a Strategic Manner

In a new video, U.S. soybean growers highlight how WISHH works in a strategic manner to grow trade for U.S. soy protein in developing and emerging markets. Read more…

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Lifestyle Shifts Likely to Boost Consumer Preferences for Soyfoods

The U.S. Soybean Export Council (USSEC) provides its stakeholders with updates on food and health trends that may have a positive impact on the demand for U.S.-grown food  soybeans. Currently, soyfoods complement a variety of lifestyle trends that in turn