WISHH Perspectives

Ohio Soybean Council Board and WISHH Program Committee Member Bob Suver speaks at WISHH’s January 2020 conference in Cambodia where U.S. soybean growers joined WISHH in discussions with current or prospective customers as well as strategic partners to add soy protein to livestock feeds or human foods.

Cates, Suver, Born & Hill Video Shares How WISHH Goes After Trade in a Strategic Manner

In a new video, U.S. soybean growers highlight how WISHH works in a strategic manner to grow trade for U.S. soy protein in developing and emerging markets. Read more…

Previous posts:

Soyfoods are Integral to Top Food Trends

Linda Funk, Flavorful Insight  • Sep 21, 2021 Twists and turns in global food and shopping trends have revealed shifts that may benefit the demand for U.S.-grown soy. Soyfoods retain their multifaceted appeal in today’s environment of quickly changing dietary

ASA-WISHH Strategic Partner Prosoya Kenya Stars in USB-funded Training

ASA-WISHH’s newest video explores how strategic partner, Prosoya Kenya, has benefitted from WISHH’s USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets Initiative. The company has a high-bar mission of bringing its nutritious and affordable foods—including livestock feeds and

Why Do Soyfoods Make Great Snacks?

By: Linda Funk, Flavorful Insight •May 18, 2021 How do changes in the global picture for snacking behaviors and related consumer preferences have the potential to increase the demand for U.S. soybeans? For today’s global consumers, flavor reigns but nutrition content,