WISHH Perspectives

ASA/WISHH Explainer Video

Description: Learn how strategic partnerships with WISHH capture the potential for economic progress with soy protein in nutritious foods and feeds. View our explainer video that shares how U.S. soybean farmers support our work with businesses, governments, and non-governmental organizations from Guatemala to Cambodia to Uganda. See how we educate, mentor and network in developing and emerging markets.

This video is also available with subtitles in Burmese, French, Khmer, and Spanish.

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Lifestyle Shifts Likely to Boost Consumer Preferences for Soyfoods

The U.S. Soybean Export Council (USSEC) provides its stakeholders with updates on food and health trends that may have a positive impact on the demand for U.S.-grown food  soybeans. Currently, soyfoods complement a variety of lifestyle trends that in turn