WISHH Perspectives

ASA/WISHH Explainer Video

Description: Learn how strategic partnerships with WISHH capture the potential for economic progress with soy protein in nutritious foods and feeds. View our explainer video that shares how U.S. soybean farmers support our work with businesses, governments, and non-governmental organizations from Guatemala to Cambodia to Uganda. See how we educate, mentor and network in developing and emerging markets.

This video is also available with subtitles in Burmese, French, Khmer, and Spanish.

Previous posts:

Soyfoods are Integral to Top Food Trends

Linda Funk, Flavorful Insight  • Sep 21, 2021 Twists and turns in global food and shopping trends have revealed shifts that may benefit the demand for U.S.-grown soy. Soyfoods retain their multifaceted appeal in today’s environment of quickly changing dietary

ASA-WISHH Strategic Partner Prosoya Kenya Stars in USB-funded Training

ASA-WISHH’s newest video explores how strategic partner, Prosoya Kenya, has benefitted from WISHH’s USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets Initiative. The company has a high-bar mission of bringing its nutritious and affordable foods—including livestock feeds and

Why Do Soyfoods Make Great Snacks?

By: Linda Funk, Flavorful Insight •May 18, 2021 How do changes in the global picture for snacking behaviors and related consumer preferences have the potential to increase the demand for U.S. soybeans? For today’s global consumers, flavor reigns but nutrition content,