Origins, Mission & Vision

ORIGINS

In 2000, U.S. soybean farmers from state soybean grower organizations created the World Initiative for Soy in Human Health (WISHH) as a program of the American Soybean Association (ASA). The WISHH program carries a focus on trade and long-term market development for U.S. soybean farmers, while fueling economic growth and value chain development.

Since its creation, WISHH has been enhancing the protein intake of many nations through market development, education and research. WISHH recognizes that the developing nations of today are tomorrow’s customers for U.S. soy and soy protein.

MISSION

The World Initiative for Soy in Human Health (WISHH) develops agricultural value chains in emerging markets, creating trade and long-term demand for U.S. soy.

VISION

The World Initiative for Soy in Human Health (WISHH) will improve health, nutrition, and food security in emerging markets, building U.S. soy trade.

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