Strategic Plan

Mission​

The World Initiative for Soy in Human Health (WISHH) develops agricultural value chains in emerging markets, creating trade and long-term demand for U.S. soy.​

Vision

The World Initiative for Soy in Human Health (WISHH) builds U.S. soy trade through the improvement of health, nutrition, and food security in emerging markets.

Values

Empowerment

Strengthen customer supply chains enhancing nutrition, economic growth and food security.

Adaptability

Strive to exceed stakeholder expectations.

Alliance Building

Commit to building mutually beneficial coalitions with other organizations to facilitate progress.

Teamwork

Create collaborative solutions and partnerships that strengthen opportunities and address challenges.

WORLD INITIATIVE FOR SOY IN HUMAN HEALTH

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