The American Soybean Association’s (ASA) World Initiative for Soy in Human Health (WISHH) recently met stakeholders and partners working to build demand for U.S. soybean products in Senegal and Cote d’Ivoire. In Dakar, Senegal WISHH Regional Director for Africa Josh Neiderman met with U.S. Department of Agriculture (USDA) Foreign Agricultural…
Dr. Kim Koch, a feed technical consultant from the Northern Crops Institute (NCI) in Fargo, N.D., recently made technical visits to Cambodia, focused on feed formulation, best production practices, feed safety and the benefits of using U.S. soybean meal. Cambodia is increasing purchases of U.S. soybean meal, which totaled over…
Myanmar is home to many young entrepreneurs who are looking for concepts for business development or investment opportunities—and soy foods may provide the new possibilities they’re looking for. Over 30 attendees from the private sector, soymilk and tofu manufacturers, financial institutions, university staff and trade associations gathered in mid-March at…
Join ASA/WISHH in recognizing April as Soyfoods Month by viewing the first videos of the ASA/WISHH Faces of Trade and Development educational program. Listen and learn from two international experts on why soy is an important ingredient for comprehensive approaches to food security challenges and innovative strategies in lasting programs…
You are invited to join the American Soybean Association’s WISHH program and the Indiana Soybean Alliance for an international workshop targeting quality institutional meals. During this meeting, private sector, public sector and non-governmental stakeholders will work together to develop comprehensive approaches to food security challenges and design innovative strategies for…
The WISHH program focuses technical transfer and behavior change efforts on weak links in agricultural value chains, delivering growth to local economies and improved nutrition to people and animals. The result of WISHH's work paves complementary trade routes that grow U.S. soy markets.
See WISHH's SuccessesU.S. soybean growers send WISHH as their Trailblazer for Trade through long term market development. WISHH develops agricultural value chains in emerging markets, creating trade and long-term demand for U.S. soy. WISHH programs fuel economic growth and value chain development in developing countries and discovers the common ground shared in the supply and value chains between U.S. soybean farmers and international supply chain partners that make affordable, nutritious, and delicious foods.
Click here to read WISHH’s most recent news and stories.
The World Initiative for Soy in Human Health program partners with government programs such as the United States Department of Agriculture (USDA) and Agency for International Development (USAID) to:
Click here to see some of WISHH’s successes that have been made possible through government programs.
The World Initiative for Soy in Human Health program pulls international and domestic partnership coalitions together. WISHH supply chain partners have seen success through the technical assistance and education that WISHH has provided, while domestic partners are able to be connected to international markets across the globe through WISHH.
WISHH implements activities and programs that can provide cost-effective and sustainable solutions to developing markets. To learn more about what WISHH is doing around the world, click here.
