August 28, 2014…Reprinted from ASA Leader Letter…To help increase crop quality and increase post-harvest yields, the Soybeans for Agricultural Renewal in Afghanistan Initiative (SARAI) project, funded by USDA and managed by the American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) program, is introducing two mechanized implements during …
August 14, 2014…Reprinted from ASA Leader Letter…The American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) program Executive Director Jim Hershey had meetings in Columbia, Mo. and Manhattan, Kans. this week talking to land grant university personnel involved in USAID-funded projects in Africa. The University of Missouri-Columbia is …
In conjunction with this week’s Africa Summit, in which leaders from 51 African nations gathered in Washington to discuss the continent’s economic advancement potential, representatives from the American Soybean Association’s World Initiative for Soy in Human Health program (WISHH) met with key officials to detail the successful work of the …
The American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) Executive Director Jim Hershey was in Washington, DC for meetings about trade and market development in Sub-Saharan Africa. President Obama, Secretary Vilsak and other U.S. government leaders stress the importance of increased business engagement with Sub-Saharan Africa. Once …
This week, the American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) program consultant Tim Cummings traveled to Ghana and Cote d’ Ivoire to meet with local partners concerning market development opportunities within each country. In Ghana, Cummings met with multiple private sector partners, including Seaboard, a Kansas …
The WISHH program focuses technical transfer and behavior change efforts on weak links in agricultural value chains, delivering growth to local economies and improved nutrition to people and animals. The result of WISHH's work paves complementary trade routes that grow U.S. soy markets.
See WISHH's SuccessesU.S. soybean growers send WISHH as their Trailblazer for Trade through long term market development. WISHH develops agricultural value chains in emerging markets, creating trade and long-term demand for U.S. soy. WISHH programs fuel economic growth and value chain development in developing countries and discovers the common ground shared in the supply and value chains between U.S. soybean farmers and international supply chain partners that make affordable, nutritious, and delicious foods.
Click here to read WISHH’s most recent news and stories.
The World Initiative for Soy in Human Health program partners with government programs such as the United States Department of Agriculture (USDA) and Agency for International Development (USAID) to:
Click here to see some of WISHH’s successes that have been made possible through government programs.
The World Initiative for Soy in Human Health program pulls international and domestic partnership coalitions together. WISHH supply chain partners have seen success through the technical assistance and education that WISHH has provided, while domestic partners are able to be connected to international markets across the globe through WISHH.
WISHH implements activities and programs that can provide cost-effective and sustainable solutions to developing markets. To learn more about what WISHH is doing around the world, click here.
