WISHH Hosts Trade Team in Iowa

Over the past week, the World Initiative for Soy in Human Health (WISHH) brought a trade team comprised of members from Myanmar, Cambodia, Guatemala and Senegal, to Iowa and the Global Trade Exchange in Omaha, Neb. Before the team’s arrival in Iowa, the Michigan Soybean Promotion Committee hosted the participants …

Read More

ASA/WISHH Supports Growth of Aquaculture Feed Industry in Pakistan

The American Soybean Association’s World Initiative for Soy in Human Health program (ASA/WISHH) is currently implementing “FEEDing Pakistan”, a USDA-funded aquaculture project in Pakistan. Since the start of the project in 2011, ASA/WISHH has been working with the aquaculture industry on the development of soy-based feeds. At the start of …

Read More

Asia Trip to Myanmar and Cambodia

The American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) and Missouri Qualified State Soybean Board (QSSB) are in Myanmar and Cambodia this month, visiting with local soyfood and animal feed companies. WISHH Asia Division Director Alan F. Poock, Missouri Soybean Merchandising Board Member David Lueck and Missouri …

Read More

The role of soy in nutrition for developing countries

Wilna Oldewage-Theron PhD RD(SA), Professor of Nutrition, Texas Tech University, Lubbock, TX It is estimated that one in nine people in the world still has insufficient food for an active and healthy life. Of these undernourished people, the majority live in developing countries1. Undernourishment is characterized by protein-energy malnutrition (stunting, …

Read More

WISHH Sees Long-Term Market Development Success in sub-Saharan Africa

The American Soybean Association’s (ASA) World Initiative for Soy in Human Health (WISHH) Program’s long-term market development work in sub-Saharan Africa is gaining traction. In Africa, WISHH works with local supply chain partners to drive early-stage, long-term market growth in developing economies through technical assistance, market linkages, capacity building conferences, …

Read More

ASA/WISHH Participates in Farmer Field Day in Pakistan

The American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) program recently participated in a Farmer Field Day in Pakistan through the USDA-funded FEEDing Pakistan project now in its third phase. The Field Day, organized by AMG Fish Feed, was attended by more than 100 participants including fish …

Read More