ASA’s WISHH FY 2016 Results

Check out the ASA’s WISHH FY 2016 Results infographic here. ASA’s WISHH FY 2016 Results Mission: The WISHH Program develops agricultural value chains in emerging markets, creating trade and long-term demand for U.S. soy. Budgets Leveraged 6-1 • WISHH leveraged Qualified State Soybean Board (QSSB) checkoff support to generate a …

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Thomas Kentner Joins WISHH Program Committee

ASA President Ron Moore has confirmed Illinois soybean grower Thomas Kentner as the newest member of the FY 2017 World Initiative for Soy in Human Health (WISHH) Program Committee. Kentner will hold an at-large seat on the Committee, which oversees WISHH’s many activities that build long-term markets for U.S. soy. …

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Case Study – USDA Cochran Program Alumni Join WISHH

USDA Cochran Alumni Star in ASA/WISHH’s 2016 School Feeding and Nutrition Training The vote is unanimous–100 percent of participants in the American Soybean Association’s World Initiative for Soy in Human Health (WISHH) Program’s September 2016 USDA Cochran Fellowship Program reported they “Agree Strongly—The Cochran Fellowship Program increased my knowledge of …

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2 School Feeding Success Videos

In recognition of International School Meals Day, ASA’s WISHH shares two videos highlighting the steps and teamwork that led to more nutritious school feeding programs with soy protein in Central America and Côte d’Ivoire. WISHH thanks its many partners in these efforts. U.S. Department of Agriculture Foreign Agricultural Service support, …

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Bangladesh Soy Market Reaches Key Milestone

ASA’s WISHH Transitions Country Programs to U.S. Soybean Export Council Editor’s Note: Images available upon request. ST. LOUIS (Dec. 9, 2015) —Having achieved U.S. soybean farmer strategic goals for market growth, the American Soybean Association’s World Initiative for Soy in Human Health (WISHH) transitioned its Bangladesh country programs to the U.S. …

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USDA Funds Phase Two of ASA WISHH’s FEEDing Pakistan

ASA WISHH’s FEEDing Pakistan project develops Pakistan’s aquaculture sector and its use of feeds made with soy. A 2013 U.S. Department of Agriculture Report projected a 525 percent increase in aquaculture production in Pakistan and a complementary increase in the demand for fish feed between 2012 and 2022. The U.S. …

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Video & Audio

To see more videos related to WISHH activities, including comments from current and former WISHH Committee members, visit our YouTube page.