Pakistan

The American Soybean Association’s (ASA) International Marketing staff in New Delhi approached WISHH in 2004 to send a container of soy protein products to Pakistan for commercial trials. WISHH coordinated for half the container to go for the commercial trials and the other half for a nutrition trial with Catholic Relief Services (CRS). The U SDA’s Quality Samples Program paid for the product and freight costs while ASA staff provided technical assistance to bakeries and meat companies using the product. A Karachi-based food company has ordered two containers of defatted soy flour from a U.S. supplier. Meanwhile, WISHH’s HIV/AIDS nutrition adviser and CRS implemented a program that measuring the impact of textured soy protein in the diets of people living with HIV/AIDS. The majority of the recipients experienced measurable weight gain, mostly in the form of protein stores, and reported feeling healthier.