Check out the ASA’s WISHH FY 2016 Results infographic here.
ASA’s WISHH FY 2016 Results
Mission: The WISHH Program develops agricultural value chains in emerging markets, creating trade and long-term demand for U.S. soy.
Budgets Leveraged 6-1
• WISHH leveraged Qualified State Soybean Board (QSSB) checkoff support to generate a FY17 budget of over $7 million. Every $1 in state checkoff funds allowed WISHH to leverage almost $6 in non-checkoff funds.
• Eighteen QSSBs support WISHH, and seven (Illinois, Indiana, Iowa, Michigan, North Dakota, Ohio and South Dakota) each contributed $100,000 or more per year.
• State soybean checkoff funds enabled WISHH to leverage with outside resources. Leveraging examples:
o USDA selected WISHH to implement a $15 million, five-year USDA Food for Progress program in Ghana, focusing on the poultry and feed industries. The complex project builds demand for U.S. soy and also supports U.S. poultry exports.
o Launched in 2011, WISHH’s FEEDing Pakistan Program won continued USDA funding ($325,000) for 2017 to build on the landmark aquaculture feed project.
1. Sub-Saharan African feed and food markets are growing. U.S. soybean and soybean meal exports to the region have increased at an average rate of 22 percent (6232 MT) per year from 2011 to 2016, indicating slow, steady market growth and the impact of WISHH programs. WISHH is hard at work in Nigeria, Senegal and Ghana, which accounted for 99% of U.S. soybean and soybean meal exports to sub-Saharan Africa in 2016.
2. U.S. soybean and soybean meal exports to Cambodia and Pakistan exceeded 208,000 MT. Pakistan–an Asian export market that WISHH graduated to U.S. Soybean Export Council management–imported 166,368 MT of whole soybeans in 2016. Meanwhile, the leading food processing company in Myanmar continues its $200 million joint-venture agreement with the Mitsubishi Corporation of Japan. The joint venture has multiple projects involving soy.
3. Central American innovation leads growth in demand for U.S. soy products WISHH worked with companies and government programs in El Salvador, Guatemala, Honduras and Nicaragua on food uses for soy protein. Guatemala’s largest food processing company imported approximately 4,900 MT of soy flour and has extensive research and development underway for new soy-based products. In Nicaragua, a company producing powdered soymilk has increased sales of their flagship product throughout Central America at a growth rate of just over 10% per year over the past two years and forecasts continued growth.
4. Fifty-four feed and food processing companies committed to further research and soy product development. Eighty-five percent of these 54 companies are conducting product research and development with soy protein for commercial applications.
5. Graduated Bangladesh and Pakistan to USSEC. WISHH and USSEC have developed a system to shift management of market development for activities in countries that have grown from WISHH Program supported, early-stage market development into larger markets.
6. Mapped new feed and food market opportunities. WISHH-led market assessments in 2016 helped create roadmaps for future U.S. export growth opportunities to Cambodia, Pakistan and Sri Lanka as well as select countries in Africa. WISHH executed four USDA Emerging Markets Programs and two Quality Samples Programs. These programs generated information and provided material to support early-stage market development for U.S. soy.
7. Nineteen feed, food or nutrition leaders participated in six WISHH trade missions. Individuals from Africa, Asia, and Central America participated met with U.S. soy industry and land grant university leaders.
8. Six grower leaders from the ASA and WISHH-funded QSSBs traveled to Africa to promote U.S. soy exports and to learn about long-term market development opportunities.
9. More than 854,500 individuals received meals containing soy through WISHH-assisted commercial transactions. WISHH achieved a major breakthrough with the school feeding program in Cote D’Ivoire with an order of 180 MT of textured soy protein (TSP) to a program with high potential for future sales.
10. WISHH is active in countries that use U.S. soy
Latin America: El Salvador, Guatemala, Nicaragua, Honduras
Africa: Burkina Faso, Cote d’Ivoire, Ghana, Kenya, Mozambique, Nigeria, Senegal, Uganda
Asia: Cambodia, Myanmar, and in coordination with USSEC, Bangladesh, Pakistan and Sri Lanka