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News Highlights & Activities

Regional Manager-Africa Job Opportunity
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ASA/WISHH Executive Director Travels to Washington, D.C.
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WISHH Committee Member Mike Marron Interviewed by Chicago Tribune
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ASA/WISHH Participates in Exhibition in Pakistan
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WISHH Ambassador Newsletter
March 2014 Issue

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ASA/WISHH Staff and Committee Meet in Washington, D.C.
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WISHH Program Manager Travels to Asia
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Frontline News - January/February 2014 Issue
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Pakistani Group Visits Kansas State Grain Program
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Kansas, Pakistan Find Common Ground Through Innovative Aquaculture Project
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WISHH Africa Program Staff Travel to Liberia
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Pakistani Aquaculture Trade Team Continues Training with WISHH
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WISHH Market Research Team concludes West Africa study in Nigeria
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WISHH Welcomes Aquaculture Trade Team to the U.S.
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WISHH Market Research Team continues study in Ghana
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Illinois Grower Leaders See U.S. Soy in Guatemala
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ASA Salutes Army Colonel Doug Rose for Support of WISHH in Afghanistan
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WISHH on YouTube
Colonel Doug Rose on USDA-funded Soybeans for Ag Renewal in Afghanistan Initiative SARAI
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Welcome

The World Initiative for Soy in Human Health (WISHH), a program of the American Soybean Association (ASA), brings the benefits of U.S. soy protein to developing countries where it can make a difference in lives today and in the future. Over 800 million people worldwide, including 200 million children are undernourished.  Soy is well suited to provide the protein, calories and other nutritional needs of such people. 

The creation of WISHH in 2000 by U.S. soybean growers showed their concern for the undernourished around the globe. Since its creation, WISHH has been enhancing the protein intake of many nations through market development, humanitarian assistance, education and research. 

WISHH also understands that developing nations of today are tomorrow's customers for U.S. soy.  All of the top 10 export countries for U.S. soy is a current or former recipient of U.S. foreign aid assistance.

April is Soyfoods Month

Learn more about WISHH and Soyfoods Month!

"Soy Goes Global Inside New Nutritious, Delicious Foods"

Read the news release

WISHH and Global Development

The WISHH program focuses technical transfer and behavior change efforts on weak links in agricultural value chains, delivering growth to local economies and improved nutrition to people and animals. By addressing the development areas outlined in the document below, WISHH is at the center of global development.

WISHH & Global Development: 2013 At-A-Glance

WISHH Soy Value Pyramid

WISHH is pleased to introduce its newly revised WISHH Soy Value Pyramid to illustrate how soy generates both nutrition and economic growth in developing countries.

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WISHH Soy Value Pyramid


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