Recent News

WISHH Sees Long-Term Market Development Success in sub-Saharan Africa

The American Soybean Association’s (ASA) World Initiative for Soy in Human Health (WISHH) Program’s long-term market development work in sub-Saharan Africa is gaining traction. In Africa, WISHH works with local supply chain partners to drive early-stage, long-term market growth in developing economies through technical assistance, market linkages, capacity building conferences, …

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ASA/WISHH Participates in Farmer Field Day in Pakistan

The American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) program recently participated in a Farmer Field Day in Pakistan through the USDA-funded FEEDing Pakistan project now in its third phase. The Field Day, organized by AMG Fish Feed, was attended by more than 100 participants including fish …

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ASA’s WISHH FY 2016 Results

Check out the ASA’s WISHH FY 2016 Results infographic here. ASA’s WISHH FY 2016 Results Mission: The WISHH Program develops agricultural value chains in emerging markets, creating trade and long-term demand for U.S. soy.   Budgets Leveraged 6-1 • WISHH leveraged Qualified State Soybean Board (QSSB) checkoff support to generate …

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